🎛️ How to use display ads to improve your sales pipeline

Plus NBCUniversal launches comprehensive NBCUnified platform [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 10, 2022 Jan 10, 2022 Good morning, Marketer, and here are some cheerful thoughts about the metaverse. You have your metaverse marketing strategy in place, right? No, I thought not, and don’t worry because according to the experts I talk to we are going to be waiting a couple of years before it actually exists. And let me tell you, it’s strange to be researching a story about something that doesn’t exist. Thanks to VR and video games, of course, one has some idea of what the metaverse will be like. It seems such an inviting place. People, including the vulnerable and the young, will be able to cut themselves off from reality even more decisively than when playing an immersive video game. They’ll be able to do so for many hours at a stretch, wandering (virtually) through an environment, large parts of which are likely to be controlled by Facebook or Google or other giant companies that have proved so capable of creating safe digital environments, enhancing both our mental health and our social interactions. Okay, you detect some sarcasm there. The alternative to a metaverse dominated by big walled gardens might be Web3. But that’s a whole other story. Kim DavisEditorial Director [How to use display ads to build your sales pipeline]() Display ads can be help brands improve their sales pipeline with creative, persona-based stratgies. [Read More]() [NBCUniversal launches comprehensive NBCUnified platform]() Advertisers will be able to engage millions of consumers with person-level ID across entertainment, e-commerce and sports channels, as well as a theme parks. [Read More]() [Webinar Tomorrow: Avoid an Identity Crisis--Know Your Customers, Post Third-Party Cookies]() As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers – the known and unknown. Will identity resolution be a smooth transition without third-party cookies? Join experts from Redpoint Global, as they delve into how marketers will overcome the loss of third-party cookies and be able to learn even more about their customers. [RSVP Today!]() [Omicron is not engaging TV news audiences]() Suprising data from Samba TV shows numbers of Omicron cases and reach of cable news shows heading in different directions. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() [Living the agile marketing values: A do’s and don’ts guide]() Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by [Read More]() [Marketers look to upgrade their 3D digital experiences as the metaverse approaches]() While 3D experiences can get a customer closer to a sale, marketers can also glean valuable insights from customers about those interactions. [Read More]() Shorts What we’re reading. Social commerce is a model brands, retailers and platforms must embrace. It’s set to be a $1.2 trillion space by 2025. An excellent explainer on the social media space from Accenture: “[Why Shopping’s Set for a Social Revolution]().” From Search Engine Land - [Google Ads to allow ads for sport betting in New York]() - [Google AdSense related search experiments re-enabled]() - [Apple Maps: What a maps web snapshot can do for your online content]() - [Google Ads error tells advertisers exact match keywords are saving as broad match]() - [Search incrementality: How paid and organic work together for better performance]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()