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How TikTok is transforming brand advertising [View in browser]() | [Share]() Nov 07, 2024 [Martech: Martech is Marketing]() We want to hear from you, and we want other people to hear from you, too! We’re looking for marketers and marketing operations professionals with a great story to tell. A story about: - The work they’re doing - The goals they’re meeting - The team they’re building - The tools they’re mastering - The clients they’re wowing - The challenges they’re overcoming - The solutions they’re designing We’ve begun planning the spring 2025 MarTech Conference, and we want to hear it all. What’s the panel discussion you want to see or be a part of? What are the topics your team is struggling with that you want to see addressed? [Go here to find out more](). Constantine von HoffmanManaging Editor [AtData-MT-20241104-300x250-1]() Social media marketing [How TikTok is transforming brand advertising]() [TikTok-logo-displayed-on-smartphone-screen]() Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform. Marketing technology [Balancing storytelling, culture, martech and AI for long-term profitability]() [Business-balance-concept]() See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes. Content marketing [What makes content go viral, backed by research]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media. Data management platform (DMP) [Breaking data silos: Digital marketer’s checklist for strategic data collaboration]() [Lotame-20241015-article]() Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report Content marketing [Content optimization checklist]() [Blueprint-for-Great-Content-Get-Your-Free-Guide]() Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility. Marketing technology [The 14 HubSpot updates from October 2024 you don’t want to miss]() [HubSpots-July-releases-The-managers-guide]() We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins. [MNTN-MT-20241104-300x250-1]() MarTech Conference [Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!]() [MarTechConf-speaker-og]() We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics. MarTech intelligence reports [Marketing automation platforms buyers guide]() [marketing-automation-for-everyone]() Whether you’re a new user looking to implement a MAP or someone evaluating your current solution, now is the perfect time to assess how these tools can benefit your business. Content marketing [Beyond the funnel: A new approach to content marketing]() [Content-marketing]() B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. On-demand training [The complete fall season of MarTech is now available]() [Untitled-design-22]() Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. [Start streaming for free]() What else we're reading Good reads and conversations to help good marketers get better. - Great Reddit discussion about [15 marketing tools I use almost every single day and why]() - [Common mistakes people make in interviews for senior marketing jobs]() MarTech research Surveys and research reports to make you a more-informed marketer - The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. [Download the 2024 report]() (no registration required). - Marketing automation platforms are the most often replaced piece of martech. Good thing we have [a guide to help you find the right MAP for your team](). What they're saying - “Your story is a powerful differentiator, but its power is in how you tell it. It’s not about how wonderful, smart and good-looking you are. That’s just noise. Prospects and customers don’t care. They want and need to hear the story of how deciding to do business with you will make them wonderful, smart, good-looking and successful.” Scott Hornstein in [Balancing storytelling, culture, martech and AI for long-term profitability]() - “TikTok’s emphasis on creative storytelling encourages brands to innovate, while real-time data insights help optimize strategies for sustained growth across all channels. The platform’s blend of visibility, engagement and conversion supports long-term business success.” Sam Shennan in [How TikTok is transforming brand advertising]() From Search Engine Land - [Google rolls out brand customization for Performance Max campaigns]() - [How a Google breakup could change the PPC industry]() - [Want to improve rankings and traffic? Stop blindly following SEO tool recommendations]() - [What makes content go viral, backed by research]() - [Get more out of your webinars and virtual events]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2024 MarTech.org is a Trademark of Semrush Inc. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()