Make the Holiday Season Work for You — Not Vice Versa

Here’s how one retailer drove peak performance during the holidays. This week's MarTech Newsletter is brought to you by: MNTN Q4 and the winter holidays come with a flood of business opportunities for brands of all shapes and sizes. Of course that also means much more competition, as a seemingly unending stream of companies vie for limited consumer attention. This is especially clear in the fashion and apparel space, which is propelled by promotion-heavy shopping days like Black Friday and Cyber Monday. Having dealt with this very challenge for years, lifestyle retail brand Tuckernuck decided to take its advertising efforts to the next level. In partnership with MNTN, they turned to Connected TV (CTV) to reach and engage their ideal customers. Leveraging CTV’s powerful performance capabilities, Tuckernuck was able to achieve the following during the busy — and competitive — holiday season: - Increase conversion rate year-over-year (YoY) by 304% - Grow return on advertising spend (ROAS) quarter-over-quarter (QoQ) by 56% - Decrease cost per visit (CPV) QoQ by 24% - Bolster performance on advertising channels beyond CTV Interested in learning how to make CTV work for you during pivotal times of year (like the holidays)? Check out how Tuckernuck did just this at the link below. [READ NOW]() [MNTN_Logo_Colored_Horizontal@3x.png] [View in a browser]() [Martech: Martech is Marketing] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2024 MarTech.org is a Trademark of Semrush Inc.