🎛️ LinkedIn rolls out new lead gen marketing tool

Why B2B marketing must adopt B2C tactics [View in browser]() | [Share]() Nov 05, 2024 [Martech: Martech is Marketing]() Today, all of America is in a state of high anticipation, looking forward to tomorrow when there won’t be any more political campaign ads. We all know there is a world of difference between B2C and B2B marketing. Consumer marketing is all about getting the most attention from the most people, while business marketing is about getting some attention from a select group of people. Well, that difference is getting smaller as personal and professional online behaviors converge. Ruth Stevens explains how to engage digital-first buyers with consumer-style marketing, balancing [creative tactics with B2B fundamentals.]() Speaking of B2B, we’ve got all the details on [LinkedIn’s new post-boosting tool]() for lead gen that turns organic content into ads. Constantine von HoffmanManaging Editor [MNTN-MT-20241104-300x250-1]() B2B marketing [Why B2B marketing must adopt B2C tactics]() [Young-professional-with-colleagues-in-the-background]() Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. B2C marketing [3 tips for cutting through the DTC noise with marketing data]() [Female-shopper-customer-shopping-on-ecommerce-website]() Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. B2B marketing [Marketing on LinkedIn: What you need to know]() [linkedin-pen-1920_ascwk5]() Here's our guide to LinkedIn's tools, marketing strategies and best practices. Updated with the new post-boosting lead gen tool. Marketing technology [Go inside the modern marketing data stack]() [Snowflake-20241009_ondemand]() AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win. MarTech webinar [Get more out of your webinars: Strategies for 24/7 engagement]() [Live-webinar-Reserve-your-spot]() Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Marketing technology [Transition to a career in martech: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles. [AtData-MT-20241104-300x250-1]() Content marketing [Beyond the funnel: A new approach to content marketing]() [Content-marketing]() B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. Brand marketing [The secrets of top performing brands]() [Brand-rankings-report-download-now]() Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. Marketing artificial intelligence (AI) [3 marketing use cases for generative AI that aren’t copywriting]() [AI-and-big-data-visualization-concept]() Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. On-demand training [The complete fall season of MarTech is now available]() [Untitled-design-22]() Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. [Start streaming for free]() What else we're reading Good reads and conversations to help good marketers get better. - Former Meta engineer spills the beans on[what drives customer acquisition.]() - Marketer thinks AI is going to take his job and [other marketers explain why it won’t](). MarTech research Surveys and research reports to make you a more-informed marketer - The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. [Download the 2024 report]() (no registration required). - Marketing automation platforms are the most-often-replaced piece of martech. Good thing we have [a guide to help you find the right MAP for your team](). What they're saying - “Consumer-y messaging strategies will get buyers’ attention, but on their own, they won’t end in a sale. These younger buyers still represent their companies and are still part of an ever-expanding internal business buying group.” Ruth Stevens in [Why B2B marketing must adopt B2C tactics](). - “Brands are bypassing traditional retail channels to meet consumer needs directly. They are creating more engaging connections, experiences and relationships with their consumers to drive loyalty and revenue. Even the smallest friction in a buyer’s journey will hurt conversion or drive customers to competitors. The key to removing these barriers is using data to understand and optimize their paths.” Christie Ray Harrison in [3 tips for cutting through the DTC noise with marketing data.]() From Search Engine Land - [Google AdMob launches new controls for high-engagement mobile ads]() - [Google Ads Optimization Score now reveals specific competitor impacts]() - [SMX is online next week… don’t miss out!]() - [Top SEO tips for location-specific websites]() - [Maximizing your B2B paid media ROI with alternative platforms]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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