🎛️ What an honest MOps job description looks like

Why did the IAB file its first lawsuit over a government regulation? [View in browser]() | [Share]() Oct 29, 2024 [Martech: Martech is Marketing]() Job descriptions range from specific and reasonable to vague and aspirational, not least in the world of marketing technology. Steve Petersen reads between the lines of [a MOps job description](), highlighting the challenges and contradictions that are likely really in there. The IAB has a well-earned reputation as a group that helps digital marketers with industry-wide standards, training and more. So I was quite surprised to see it was suing the FTC over a rule making it easier for consumers to cancel subscriptions. This is the group’s first lawsuit against the government. Here’s [a look at the suit and the likely reasons the IAB decided to file it](). Constantine von HoffmanManaging Editor [Adobe-20241028-300x250-1]() Marketing technology [What an honest MOps job posting looks like]() [Job-description-concept]() Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions. Digital advertising [Reaching consumers in the age of AI: What you need to know about search and social media]() [searchable-assets]() Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Email marketing [When and how to use images in B2B emails]() [Email-notification-concept]() Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes. 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What they're saying - “This martech job posting certainly highlights some challenges and contradictions that many practitioners face, they are part of what makes working in martech so intellectually fulfilling, stimulating and professionally growth-oriented,” Steve Petersen in [What an honest MOps job posting looks like.]() - “It turns out, the question of ‘to image or not to image’ is a surprisingly divisive topic in B2B.” Natalie Jackson in [When and how to use images in B2B emails](). From Search Engine Land - [Google tests new AI tool for large advertisers]() - [Google upgrades Call Ads to Responsive Search Ads format]() - [Google expands AI Overviews to over 100 countries]() - [SMX kicks off in two weeks… don’t miss out!]() - [Amazon non-endemic ads: Winning strategies for service-based businesses]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. 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