🎛️ How to streamline martech stack management

Google Performance Max gets new AI-powered video creation, asset testing [View in browser]() | [Share]() Oct 24, 2024 [Martech: Martech is Marketing]() Let’s be honest, the question isn’t “Is your martech stack bloated?” It’s, “How bloated is your martech stack?” There are many very understandable reasons for this, the top one is the complexity of managing the darn thing. Boy, do we have good news for you. Paul Fleming has a how-to on an [easy-to-use system to evaluate, collaborate, deploy and manage your martech stack.]() Not only is it easy, but all you need to make it happen are AirTable, Make and Slack. Think of this as an early present from us to you. Constantine von HoffmanManaging Editor [emmir_300x250_rev2]() Marketing technology [How to streamline martech stack management using AirTable, Make and Slack]() [stack-management]() Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough. Marketing technology [M&A activity increases in martech sector, while investment, new products slow down]() [chart]() New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report. Digital advertising [Google Performance Max gets new AI-powered video creation, asset testing]() [Google-office]() Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities. Customer data platform (CDP) [The age of personalization: How to prepare when nobody’s prepared]() [Optimizely-20241023-header]() Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. MarTech webinar [Use AI to supercharge your ABM campaigns]() [MarTech-Live-Event-Save-my-spot]() Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge. Marketing technology [It’s the age of AI agents: See how marketers can build one themselves]() [data-robot]() Walk through a simple example of AI bringing together customer data for personalized experiences. [Adobe-20241021-nl]() Marketing artificial intelligence (AI) [3 marketing use cases for generative AI that aren’t copywriting]() [AI-and-big-data-visualization-concept]() Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. MarTech intelligence reports [Marketing automation for everyone! A guide for new users and potential upgraders]() [marketing-automation-for-everyone]() Whether you’re a new user looking to implement a MAP or someone evaluating your current solution, now is the perfect time to assess how these tools can benefit your business. Digital advertising [Google’s cookie pivot leaves 88% of industry in uncertainty: IAB]() [Website-cookie-settings]() Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. Free industry report [How does your martech stack stack up?]() [2024-replacement-survey-template-1]() Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. [Download your free copy]() What else we're reading Good reads and conversations to help good marketers get better. - [Companies like the concept of customer satisfaction more than the reality](). - On Reddit, they’re discussing whether there’s[less competence as you get closer to the C-suite.]() MarTech research Surveys and research reports to make you a more-informed marketer - The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. [Download the 2024 report]() (no registration required). - Take a look at the state of CDPs in our free Marketing Intelligence Report [Customer Data Platforms: A Marketer’s Guide]() What they're saying - “While there is no one-size-fits-all approach to managing martech in an age where the new tool spigot is wide open, one thing is obvious: If you don’t have a really good, easy-to-use system for evaluating, collaborating, deploying and managing your martech stack, you’re already falling way behind.” Paul Fleming in [How to streamline martech stack management using AirTable, Make and Slack.]() - “If you want real conversions, stop focusing on clicks. Start creating experiences that feel natural, frictionless and valuable for your audience. Most marketing content today is built around what businesses want: stats, forms, clicks and trackable metrics. But to truly engage your audience, you must play to their desires, not the business’s.” Moni Oloyede in [3 critical steps for creating content that converts]() From Search Engine Land - [Google Performance Max gets new AI-powered video creation, asset testing]() - [How to develop PPC testing strategies]() - [How to deal with SEO emergencies]() - [Compare top marketing automation platforms: A guide for new users and potential upgraders]() - [Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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