🎛️ Apple follows Google's lead in email verification

How to build customer trust through data transparency [View in browser]() | [Share]() Oct 18, 2024 [Martech: Martech is Marketing]() Apple took a page out of Gmail’s playbook and added a [new level of email sender verification](). Like Google’s BIMI verified checkmark, Branded Mail gives people more trust that they’re not receiving a spoof email. The new feature lets users see the brand name and logo on emails from companies that have provided verifiable information. This is similar to what BIMI (which Apple Mail supports) does, so it’s not clear how the two standards will operate together. The big difference is that companies will eventually be able to have their logo appear when calling people with an iPhone or when those people make payments to the company. 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