🎛️ Semrush acquires Third Door Media, including MarTech

The ultimate consent strategy for maximizing customer opt-ins [View in browser]() | [Share]() Oct 17, 2024 [Martech: Martech is Marketing]() In case you missed [yesterday’s announcement](), Third Door Media, the company that publishes MarTech and produces the MarTech Conference, was acquired by Semrush. What does this mean for MarTech moving forward? I’m pleased to tell you that we will continue to be an independent platform and a premier destination for understanding the intersection of marketing and technology. You might wonder why Semrush, a SaaS martech platform, is buying a media company. Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired [Backlinko]() in 2022, [Traffic Think Tank]() in 2023 and [Ryte]() and [Exploding Topics]() earlier in 2024. Both Semrush and Third Door Media are proud to serve marketers with tools and insights, helping them get better at their jobs. And now we’ll be doing it together. Mike PastoreEditorial Director [Wix-20241014-MT-NL]() Marketing technology [Semrush acquires Third Door Media, including MarTech]() [tdm24-announce-3]() Leading SaaS platform Semrush acquired MarTech, MarTech Conference and all of our sibling publications. Marketing privacy [IAB Tech Lab releases protocol for private sharing of conversion data]() [Data-privacy-concept]() IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy. Marketing technology [One-third of SMBs are looking to new martech to target customers]() [Holiday-shopping-diversity]() Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Social media [Bet on the right social media strategies in 2025]() [Four-takeaways-for-marketing-leaders]() Is your social media strategy primed for success in 2025? Sprout Social’s latest brief might just be the resource you’re looking for. Email marketing [7 creative email automations for non-ecommerce brands]() [Email-marketing-automation-concept]() Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. [Snowflake-20241014-MT-NL]() Marketing attribution [How AI and ML bridge the attribution disconnect across marketing channels]() [How-AI-and-ML-bridges-the-attribution-disconnect-across-marketing-channels]() Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI. MarTech webinar [The ultimate consent strategy for maximizing customer opt-ins]() [MarTech-Live-Event-Save-my-spot]() Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins. Marketing analytics [Unlocking the full customer journey with advanced marketing measurement models]() [Marketing-measurement-model]() Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. On-demand training [The complete fall season of MarTech is now available]() [Untitled-design-22]() Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. [Start streaming for free]() What else we're reading Good reads and conversations to help good marketers get better. - Anthropic CEO Dario Amodei’s essay on [AI saving the world](). - [A spot-on critique]() of the essay. MarTech research Surveys and research reports to make you a more-informed marketer - Our free MarTech Intelligence Report, [Enterprise Customer Experience Management Platforms: A Marketer’s Guide](), covers the trends, opportunities and challenges in this space. - The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. [Download the 2024 report]() (no registration required). What they're saying - “It’s tempting to think digital is king when it comes to attribution, but focusing exclusively online is a mistake. Many attribution models are still painfully bad at linking digital efforts to real-world actions like foot traffic and in-store sales. If your metrics end at clicks and impressions, you’re missing the bigger picture — and, worse, you’re misdirecting budget based on incomplete insights.” Michelle Morelli in [How AI and ML bridge the attribution disconnect across marketing channels]() - “If your fiscal year coincides with the calendar year, you’re probably already in budget season or about to start. Here’s my advice: make sure that investments in knowledge and expertise balance your past, current and future investments in technology. This will make your technology more effective — and give you new ways to reach your bottom-line goals.” Jeanne Jennings in [3 ways to optimize your marketing automation beyond technology]() From Search Engine Land - [Google simplifies Video ad testing with new experiment tool]() - [LinkedIn expands video ad options and enhances automated campaigns]() - [The ultimate consent strategy for maximizing customer opt-ins]() - [YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads]() - [How the Digital Markets Act is reshaping search and Google’s monopoly in Europe]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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