🎛️ 7 ways to drive loyalty and lifetime value through emotional connections

Plus, WP Engine claps back with WordPress lawsuit [View in browser]() | [Share]() Oct 04, 2024 [Martech: Martech is Marketing]() Passions are running high with elections, global conflicts, the economy and the approach of year-end holidays. This is the atmosphere your customers find themselves in and where you connect with them. Speaking to these passions can increase loyalty and value, but there’s a right way to do it. Today, contributor Annette Franz [explains the importance of emotional connections]() and how to foster them. Time is short, so make every engagement memorable! In other news, WP Engine just filed a lawsuit against WordPress. It’s the latest in a tit-for-tat battle between the CMS and the hosting platform. Editor-at-Large Kim Davis [dives into the latest developments](). Chris WoodEditor [Salesforce-MT-20240930-300X250]() Customer experience [7 ways to boost customers’ emotional connection and loyalty with your brand]() [Customer-retention-and-loyalty-concept]() Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Content management systems (CMS) [WordPress moves to ban WP Engine from accessing its resources]() [WordPress-homescreen-stock-1920]() The WordPress v. WP Engine feud just got real with WordPress cutting off the hosting platform's access to WordPress resources. UPDATE: And WP Engine claps back with a lawsuit. Marketing technology [AI-powered martech news and releases: October 3]() [roundup999]() Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey. Programmatic advertising [2025 Programmatic Playbook: Working smarter not harder]() [Agital-20241003-post]() Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising. Brand marketing [The secrets of top performing brands]() [Brand-rankings-report-download-now]() Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. Digital advertising [Lyft Media expands measurement and targeting capabilities]() [Lyft-media-on-phone]() New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. [Snowflake-20240930-300x250-1]() Digital advertising [What Oracle’s exit from advertising means for the adtech space]() [oracle-1920]() Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Marketing technology [It’s the age of AI agents: See how marketers can build one themselves]() [data-robot]() Walk through a simple example of AI bringing together customer data for personalized experiences. On-demand training [The complete fall season of MarTech is now available]() [Untitled-design-22]() Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. [Start streaming for free]() What else we're reading Good reads and conversations to help good marketers get better. - How mass layoffs in tech impact [the way American tech workers think about unions](). - Some people (on LinkedIn) are talking about the difference between [personalization at scale and lazy at scale](). MarTech research Surveys and research reports to make you a more-informed marketer - The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. [Download the 2024 report]() (no registration required). - Get an in-depth look at 13 leading email platforms in our free MarTech Intelligence Report, [Email Marketing Platforms: A Marketer’s Guide](). What they're saying - “True loyalty is about more than transactional convenience or pricing considerations. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.” Annette Franz in [7 ways to boost customers’ emotional connection and loyalty with your brand](). - “Absolutely ridiculous. The letters WP are used on hundreds of plugins and themes, and have for decades without issue.” Cody Bromley in [WordPress moves to ban WP Engine from accessing its resources](). 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