🎛️ 7 weak spots in Google's defense against DOJ antitrust claims

Transforming agile marketing with generative AI [View in browser]() | [Share]() Oct 01, 2024 [Martech: Martech is Marketing]() On Friday, Google wrapped up its defense in the Justice Department’s adtech antitrust lawsuit. (Not to be confused with the [DOJ search antitrust lawsuit,]() which Google lost but is now appealing.) The company made a strong argument for itself, but is it strong enough? Our own Anu Adegbola discusses [seven potential weak points](). AI is good for many things, but is agile marketing one of them? [Adam Bloom says yes]() and he has the case studies, statistics and implementation suggestions to back it up. Finally, as you know, the southeast US was hit by Hurricane Helene last week. Observers on the ground say it caused devastation of “biblical proportions.” Please consider donating to one of the many groups providing relief in the area. Here’s a list of [FEMA-verified local voluntary organizations]() that are helping people. Constantine von HoffmanManaging Editor [Snowflake-20240930-300x250-1]() Digital advertising [7 weak spots in Google’s defense against DOJ antitrust claims]() [Shutterstock_2111602964]() Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up under attack? Marketing analytics [Unlocking the full customer journey with advanced marketing measurement models]() [Marketing-measurement-model]() Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Marketing artificial intelligence (AI) [Newsom vetoes pioneering AI safety legislation]() [california-capital-building-stock]() The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures. Content marketing [3 core flaws of SEO audits (and what to do instead)]() [Crowdo-20240930]() Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success. Brand marketing [The secrets of top performing brands]() [Brand-rankings-report-download-now]() Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. Agile marketing [Transforming agile marketing with generative AI]() [Generative-AI-prompt-engineering-concept]() The future of faster delivery, lower costs and more revenue for B2B marketers. [Salesforce-MT-20240930-300X250]() Marketing artificial intelligence (AI) [Hiring a content strategy development manager: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development. Content [Your blueprint to creating great content]() [Blueprint-for-Great-Content-Get-Your-Free-Guide]() This blueprint has actionable strategies you can implement immediately. Whether you’re new to content marketing or looking to refine your approach, this guide has something for everyone. Digital advertising [2024 elections playbook works for brands too]() [Taylor-Swift-performing]() Brands can take advantage of contextual strategies and CTV to fuel their holiday push. On-demand training [The complete fall season of MarTech is now available]() [Untitled-design-22]() Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. [Start streaming for free]() What else we're reading Good reads and conversations to help good marketers get better. - On Reddit, they’re discussing [the most profitable areas of marketing to work in](). - [If the dockworkers go on strike]() today, you’ll need to rethink holiday campaigns. From Search Engine Land - [Unlock actionable training, live Q&A, and more for free at SMX]() - [Will Google’s defense hold up against DOJ antitrust claims?]() - [Google Search Console Performance report filters now stick]() - [Keyword research for SEO: The ultimate guide]() - [Why you should turn off optimized targeting in GDN today]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()