🎛️ It's time to go beyond random acts of AI

Plus, making the jump to product-platform fit [View in browser]() | [Share]() Sep 23, 2024 [Martech: Martech is Marketing]() As you may have noticed, I like to collect examples of marketing gone horribly wrong, even though it’s clearly taking advantage of automation and personalization tools. Not only does ham-fisted marketing, whether by direct mail, email or in other channels, affect brand reputation — it’s also a waste of money. Here’s my latest. I got home from a trip to Europe about a week ago around midnight. Despite the wild time difference, I was able to get to sleep and forget the discomforts of an eight-hour flight. Next morning, I wake up and check my emails. One of the first subject lines I see: “It’s time for your next trip!” No. No, it isn’t. Cadence, guys, cadence. (What isn’t a waste of money? [The MarTech Conference]() — because it’s free and it’s tomorrow and Wednesday. See you there.) Kim DavisEditor-at-Large [Mailchimp-MT-20240923-300x250-1]() Marketing management [How marketers can go beyond random acts of AI and why they should]() [Artificial-intelligence-isometric-banner]() Move beyond isolated AI experiments and adopt strategic frameworks to drive real impact in automation, personalization and business growth. Marketing management [How to make the jump from product-market fit to platform-market fit]() [Group-of-business-people-going-through-business-plans]() How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack. Regulations and Compliance [What to do when your vendor has a data breach]() [data-security-ss-1920-1]() Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one. Marketing technology [Fueling better marketing plans with Shell]() [Uptempo-Shell_Webinar_Live-v2]() Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. Search Engine Land webinar [Turn clicks into conversions]() [Webinar_Tomorrow]() Learn how to attract more visitors, enhance user experience, and drive conversions with practical, actionable advice. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [Optimizely-MT-20240923-300x250-1]() Digital advertising [2024 elections playbook works for brands too]() [Taylor-Swift-performing]() Brands can take advantage of contextual strategies and CTV to fuel their holiday push. MarTech webinar [Personalization at scale: A blueprint for global success]() [Join-our-webinar-save-your-seat]() Discover how to leverage data-driven insights to deliver tailored experiences that resonate with customers worldwide. Customer data platform (CDP) [How to use ChatGPT to simulate martech tools and marketing strategy]() [cdp-sim]() What if you could simulate marketing programs using a CDP before investing in the technology? Free online event [This week: You're invited to the largest free online marketing conference]() [Cross-functional-collaboration-concept]() Join thousands of marketers at MarTech — online tomorrow and Wednesday (September 24-25). Your free pass unlocks the entire program, featuring fresh strategies and solutions for taking your marketing skills to the next level. [Grab your free pass now]() What else we're reading Good reads and conversations to help good marketers get better. - With the fall conference season underway, the marketing community on Reddit airs the idea of giving away [swag people actually like](). - Is your organization ignoring leads? A tale of [leads being left behind]() from LinkedIn, and some advice on how to prevent it from happening to your brand. From Search Engine Land - [The latest jobs in search marketing]() - [Google adtech antitrust trial: Everything you need to know]() - [Top 7 Google Ads and SEO synergies you should act upon]() - [7 best AI ad creative tools, for beginners to pros]() - [Mastering Performance Max using scripts]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()