🎛️ HubSpot unveils new AI for its customer platform

Plus, how CX transforms marketing into a revenue engine [View in browser]() | [Share]() Sep 19, 2024 [Martech: Martech is Marketing]() HubSpot just unveiled Breeze, the AI that powers new assistants, data enrichment capabilities and content tools. Managing editor Constantine von Hoffman is on the scene at Inbound [reporting on all the breaking news out of Boston](). Customers are difficult to find and engage over fragmented digital channels. That’s why AI personas for marketing, sales and service are part of the Breeze package. And it’s why figuring out customer experience can help marketing become a revenue engine. Also today, contributor Gene De Liberon [offers strategies to do just that](). More big news at MarTech — we’re less than a week away from kicking off the MarTech Conference. It’s a free, virtual two-day conference, and you can [register for it here](). You can also find out more by checking [the agenda]() and [list of speakers](). Chris WoodEditor [Goldcast-20240916-300x250-1]() HubSpot [HubSpot unveils Breeze, its ‘complete AI solution’]() [How-to-use-HubSpots-AI-tools-in-your-sales-and-marketing]() Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features. Customer experience [How CX transforms marketing from cost center to revenue engine]() [Happy-client-Customer-experience-concept]() Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Marketing management [How to use micro-moments to capture customer intent in real-time]() [Woman-using-her-smarphone-in-a-cafe]() Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions. Digital advertising [Amid political ad blitz, brands can hack the media landscape]() [Optimove-Amid-political-ad-blitz-9-25-24]() Stay ahead of the political ad wave with AI-Powered Precision Google Ads [Guide to cost-effective Google Advertising]() [Download-guide-to-email-deliverability]() This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages. Connected TV and OTT [CTV viewership rebounds to near pandemic-era levels]() [Shutterstock_557073697]() Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl. [Acoustic-20240916-300x250-1]() Salesforce [Data Cloud represents the ‘biggest upgrade’ in Salesforce history]() [Data-Cloud-is-the-Heartbeat-of-the-Salesforce-Platform]() Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Search Engine Land webinar [The 5 core focus areas of website optimization]() [Search-Engine-Land-live-event-save-your-spot]() Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. Customer experience [How brands are taking the AI plunge and testing customer experiences]() [Pizza-delivery-CX]() CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences. Free online event [Next week: You're invited to the largest free online marketing conference]() [Cross-functional-collaboration-concept]() Join thousands of marketers — from Shutterfly, Panasonic, Mastercard, and more leading brands — at MarTech — online September 24-25. Your free pass unlocks the entire program, featuring fresh strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. [Grab your free pass now]() What else we're reading Good reads and conversations to help good marketers get better. - Some [cautionary tales from CIOs]() about AI adoption and running too quickly before you can walk. - Some people (on LinkedIn) are talking about [favorite ads that break the fourth wall](). - On the growing need [to communicate transparently about content in B2B](). From Search Engine Land - [Google wins $1.7B EU antitrust fine appeal]() - [Ready to transform your marketing? Claim your free SMX Next pass now.]() - [How Google Search uses AI]() - [How to use podcasts for natural link building]() - [What YouTube learned by analyzing over 8,000 top ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()