🎛️ Salesforce: Data Cloud upgrade is the biggest in company history

How to avoid pitfalls of data-driven marketing execution [View in browser]() | [Share]() Sep 18, 2024 [Martech: Martech is Marketing]() It surprised me when [Salesforce introduced Agentforce](), its upgraded AI bots deemed the future of the company, last week. It seemed perfect to kick off the CRM giant’s Dreamforce confab, which started yesterday. Yet again, I should know better than to second guess Salesforce. The star spot at the convention went to Data Cloud and what the company calls the “biggest upgrade” in company history. Editor-at-Large Kim Davis has [all the details about the upgrade]() and what it could mean for you. Speaking of fabulous confabs: Next week we’re holding The MarTech Conference, our free, online event where experts provide the actionable insights you want. You can [register here]() and here’s where to see [the agenda]() and [list of speakers](). Constantine von HoffmanManaging Editor [Acoustic-20240916-300x250-1]() Salesforce [Data Cloud represents the ‘biggest upgrade’ in Salesforce history]() [Data-Cloud-is-the-Heartbeat-of-the-Salesforce-Platform]() Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Marketing management [How to avoid pitfalls of data-driven marketing execution]() [Marketing-team-in-strategy-session]() Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Marketing management [5 ways to use project management data to increase marketing ROI]() [martech-project-management-data]() Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Digital advertising [Scaling local advertising with automation in the new media landscape]() [Fluencey-20240910-Article_1920x1080]() How to improve performance and efficiency. Email marketing [Guide to email deliverability]() [Download-guide-to-email-deliverability]() Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies in 2024. Download this guideto make sure your emails always land in the inbox. Digital advertising [Google adtech antitrust trial: Everything you need to know]() [google-antitrust]() The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. [Goldcast-20240916-300x250-1]() B2B marketing [5 key trends we’re seeing in B2B marketing]() [b2b_mktg_trends_a]() These five trends are knocking traditional B2B marketing sideways. They're here to stay. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Digital advertising [Why the FTC’s stand on hashing is a wake-up call for digital advertisers]() [Data-privacy-concept]() The FTC declares hashing isn't a foolproof privacy measure. Here’s what this stance means for the industry’s future. Free online event [Shutterfly, Panasonic, Mastercard... they're all coming to MarTech next week. Are you?]() [Untitled-design-22]() Marketers from some of the world’s most iconic brands are attending The MarTech Conference, online September 24-25, for free to explore new strategies and solutions to take their companies to the next level. Don’t miss your final chance in 2024 to join them live. [Grab your free pass now]() What else we're reading Good reads and conversations to help good marketers get better. - A psychology professor explains the [trick to boosting customer referrals](). - Two MIT economists make a strong case for [taxing digital advertising](). From Search Engine Land - [Meta gives advertisers new ad tools ahead of holidays]() - [Google Ads ad copy: what works and what doesn’t in 2024]() - [Why is this ranking on Google?]() - [4 initiatives to combat AI-driven SEO traffic losses]() - [A guide to creating social media videos (for search and beyond)]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()