🎛️ Big brands taking steps toward AI-powered experiences

Plus, a brewing storm at Starbucks [View in browser]() | [Share]() Sep 13, 2024 [Martech: Martech is Marketing]() There are big payoffs for brands that connect with customers on a personal level. But that deep connection requires intelligence and responsibility because the stakes are so high. [At CX Circle New York this week](), experts were awed by all the capabilities coming to the marketer’s toolbox. But they also expressed concern about crossing the line with customers and turning them away. That’s because these are uncharted waters. Getting personal about customers’ interests and intentions is a feeling out process. Expectations keep changing. If you’re used to asking a chatbot about the best way to unclog a sink, you might actually be expecting a message on your phone when you walk by the plunger aisle at a hardware store. As new tools and strategies continue to evolve, sharing ideas with top marketing experts is important. That’s why in less than two weeks, we’ll have The MarTech Conference — a free, virtual two-day event. You can find out more about it by checking out [the agenda]() and [list of speakers](). Chris WoodEditor [Mailchimp-9-9-24_L_300x250_Ver-1]() Customer experience [How brands are taking the AI plunge and testing customer experiences]() [Pizza-delivery-CX]() CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences. Marketing management [The fading third place: A reflection on Starbucks and society]() [Starbucks-coffee-frapuccino-drink]() Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value. Marketing technology [What technology would you bet on in the martech race?]() [Martech-industry-growth-concept]() Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy. Customer experience [Consumers share what they want from brands]() [Wunderkind-8-12-24-1920x1080-1]() We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know. MarTech webinar [Use AI and DAM to keep up with content demands]() [Optimizing-your-email-program-Finding-sweet-spots-and-tipping-points]() Learn DAM best practices and about the role of AI in personalizing content experiences, upholding brand compliance, and refining creative workflows. Marketing artificial intelligence (AI) [AI-powered martech news and releases: September 12]() [roundup999]() In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI. [MarTech-Today-Newsletter-Ad-2024-09]() B2B marketing [Oracle enhances its Unity CDP offering]() [oracle-burlington-office-1920-1080]() B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP. MarTech buyer's guides [Marketing automation + AI = more efficient, personalized content]() [Marketing-automation-buyers-guide]() Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Content marketing [The 4 types of content buyers want]() [Woman-using-digital-tablet-and-laptop-computer]() Create high-impact content by understanding buyer preferences and leveraging existing assets. Free online event [You're invited to the largest free online marketing conference]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online at MarTech — September 24-25 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. [Customize your learning experience]() What else we're reading Good reads and conversations to help good marketers get better. - Amazon will start placing ads [in its AI-powered shopping assistant, Rufus](). - Some people (on LinkedIn) are wondering [is marketing ops considered marketing?]() - [Make your marketing a force for good.]() Batman and Domino’s PIzza approve. From Search Engine Land - [YouTube First Position Ads now available across Display & Video 360]() - [SearchGPT: What you need to know about OpenAI’s search engine]() - [How to drive SEO growth with structure, skimmability and search intent]() - [Google launches confidential matching for data privacy]() - [Google and guest posts: What gets indexed and what doesn’t]() [mrtch.co/MTNewsletter]() Connect with us! 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