🎛️ Meta restricts data in Business Tools

Plus, four types of content that drive engagement and sales [View in browser]() | [Share]() Sep 12, 2024 [Martech: Martech is Marketing]() Your customers likely have vastly different expectations attending an industry event or when they’re visiting your website. But at each touchpoint or experience, they’re engaging with content. Today, contributor Scott Gillum [outlines four main buckets for content]() and how they each contribute to your marketing program. One key that may not surprise you is that content performance in each of these areas depends on customer preference. So not only should your brand be an authority on topics that impact customers, but you should really know your customers’ content preferences. It’s always important to meet customers where they are! And where will the top marketing minds be in less than two weeks? At The MarTech Conference, our free, virtual two-day event. You can find out more by checking out [the agenda]() and [list of speakers](). Chris WoodEditor [Mailchimp-9-9-24_L_300x250_Ver-1]() Social media marketing [Meta to restrict data in Business Tools, impacting ad targeting]() [Meta]() Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Content marketing [The 4 types of content buyers want]() [Woman-using-digital-tablet-and-laptop-computer]() Create high-impact content by understanding buyer preferences and leveraging existing assets. Marketing management [How to un-silo your organization and be more customer-centric]() [blown-up-silos2]() Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business. Marketing management [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech webinar [Use DAM and AI to keep up with content demands]() [Optimizing-your-email-program-Finding-sweet-spots-and-tipping-points]() Learn DAM best practices and about the role of AI in personalizing content experiences, upholding brand compliance, and refining creative workflows. Digital advertising [Nearly half of US consumers feel ignored by marketers]() [How-to-identify-and-capitalize-on-your-ideal-customers-pain-points]() Paying more attention to values and preferences could lead to more business with turned-off customers. [MarTech-Today-Newsletter-Ad-2024-09]() Marketing management [How to make the most of your market research data]() [Business-professional-reading-market-research]() Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() Update: Gmail did not kill open tracking and pixels, despite what you read on LinkedIn. Free online event [You're invited to the largest free online marketing conference]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online at MarTech — September 24-25 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. [Customize your learning experience]() What else we're reading Good reads and conversations to help good marketers get better. - Beyond the buzzwords, [why AI-native martech is different](). - Looking for some [books to help you grow as a marketer?]() - Some people (on LinkedIn) are saying [the BDR function has no place being under demand gen](). From Search Engine Land - [Google tests more noticeable ad labels in search results]() - [Google adtech antitrust trial: Everything you need to know]() - [Google Search adds Internet Archive’s Wayback Machine links to about this page]() - [Ready to transform your marketing? Claim your free SMX Next pass now.]() - [How to manage a paid media budget: Allocation, risk and scaling]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()