🎛️ What works best for B2B SaaS - freemium or demo?

Plus, now playing: “The Email Test That Goes Wrong” [View in browser]() | [Share]() Sep 06, 2024 [Martech: Martech is Marketing]() Free trials or demos? I’ll bet many of you have found yourselves on both sides of this dilemma! As a user of marketing tools, when does a free trial or demo impact your decision? And keeping this experience in mind, are you more likely to include either in your marketing plan? Today, [we go deeper into the free trial vs. demo debate](). In some cases, there’s a clear winner. You can also read about how these principles are put into practice [by Braze’s new freemium offerings](). Hard to believe we’re only 19 days from kicking off The MarTech Conference, our free virtual two-day gathering of top marketing experts. You can find out more by viewing [the agenda]() and [list of speakers](). Chris WoodEditor [Access-Mktg-Co-300x250-9-3-24]() Digital advertising [Free trial vs. demo: What’s more effective in B2B SaaS ads?]() [free_ss_1920]() An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. Customer journey orchestration [Braze unveils new freemium offerings]() [happy-email]() Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride. Marketing artificial intelligence (AI) [AI-powered martech news and releases: September 5]() [roundup999]() Microsoft's AI products aren't doing well: The new Copilot PCs can't run games and Office with Copilot costs twice the regular version, so no one's buying it. Artificial intelligence [What general-purpose AI assistants can (and can’t) do]() [AI-error-failure]() Discover the strengths and limitations of popular AI assistants like ChatGPT and learn how marketing-specific AI tools can supercharge your content creation. Email marketing [Now playing: ‘The Email Test That Goes Wrong’]() [AB-test-testing-shutterstock_337811585]() From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. [mtcfall24_300x250_b_v3]() Customer data platform (CDP) [How to use ChatGPT to simulate martech tools and marketing strategy]() [cdp-sim]() What if you could simulate marketing programs using a CDP before investing in the technology? MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Google Analytics 4 (GA4) [Google Analytics 4 introduces benchmarking data]() [3-Google-Analytics-4-features-to-make-up-for-lost-data]() You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Free online event [You're invited to the largest free online marketing conference]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online at MarTech — September 24-25 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. [Customize your learning experience]() What else we're reading Good reads and conversations to help good marketers get better. Code-to-cloud solutions for security issues [posed by open source coding on the cloud](). Tesla [plans to launch full self-driving technology]() in China and Europe for early next year. Amazon [is reportedly turning to Anthropic’s Claude]() to power the next generation of Alexa. From Search Engine Land - [Google Ads tightens rules on Gambling Certification recertification]() - [Google Ads adds ‘Unintended Consequences’ to Insights]() - [Google Ads won’t appear on parked domains for new accounts by default]() - [Is it time to rethink your Google Ads strategy?]() - [Was Google’s document ‘leak’ a strategic move? An SEO theory]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()