🎛️ Educating marketers on Google's cookie policy

Plus, tips for onboarding new martech vendors [View in browser]() | [Share]() Sep 04, 2024 [Martech: Martech is Marketing]() Did marketers get clarity when Google recently announced they weren’t phasing out third-party cookies? Not unless you think you know if Chrome users will opt in or opt out of cookies, now that the decision is left in their hands. Editor-at-Large Kim Davis [spoke about this with Quantcast CMO Amit Kotecha](). Also today, we’ve added a section to your daily MarTech newsletter. There are so many interesting things written and conversations happening in marketing, we wanted to shed some light on the ones we find most interesting. Scroll down to the What else we’re reading section and get a taste of what’s out there. And MarTech is offering a chance to win a $20 Amazon gift card. All readers have to do [is fill out a short reader survey](). Chris WoodEditor [Access-Mktg-Co-300x250-9-3-24]() Digital advertising [One way or another, cookies are going away]() [broken-cookies]() Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They're going away and something will replace them. Google Analytics 4 (GA4) [Google Analytics 4 introduces benchmarking data]() [3-Google-Analytics-4-features-to-make-up-for-lost-data]() You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Marketing technology [Top tips for onboarding new martech vendors]() [New-business-partnership-concept]() Facilitate seamless vendor onboarding by exploring contract considerations, setting expectations and communicating effectively. Marketing management [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech presents [Revolutionize your content with AI and automation]() [Webinar_Tomorrow]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Mobile marketing [Playable ads and longer campaigns gain traction in mobile gaming]() [Mobile_App_Ads_1920_Facebook]() The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. [mtcfall24_300x250_b_v3]() Marketing artificial intelligence (AI) [How brands are using AI in Meta’s Advantage+ campaigns]() [meta-facebook-instagram]() Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays. Email marketing [Guide to email deliverability]() [Download-guide-to-email-deliverability]() Make sure your emails are always landing in the inbox. Marketing technology [It’s time to re-think our rejection of third-party cookies]() [cookie]() Third-party cookies will become less reliable and less common, but let's not forget why they exist in the first place. Free online event [Expert-led insights without leaving your desk]() [How-blogging-builds-trust-and-brand-loyalty]() 30+ sessions from market-defining companies, live community meetups, Q&A with a panel of MOps leaders, and more — yours for free. See the MarTech agenda and grab your free pass! [Customize your learning experience]() What else we're reading Good reads and conversations to help good marketers get better. A defense of [lead generation](). It’s not just for “boomer” marketers. Is ABM right for your GTM strategy? 5 questions to help you [find the answer](). From Search Engine Land - [Google August 2024 core update rollout is now complete]() - [Google Ads unveils advanced performance planner for YouTube campaigns]() - [Google Ads rolls out new promotions feature for App campaigns]() - [Microsoft Advertising September product roundup]() - [ChatGPT for PPC: 17 strategic prompts you can use today]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()