🎛️ It's time to re-think our rejection of third-party cookies

Plus, how brands are using AI in Meta’s Advantage+ campaigns [View in browser]() | [Share]() Sep 03, 2024 [Martech: Martech is Marketing]() It’s not officially fall until Sept. 22, but as we move past Labor Day we begin to put summer behind us. What does that mean in the martech space? Well, for one thing, news is back. Oh sure, there were some acquisitions and product releases in July and August — and lawsuits too. Last week, though, the big vendors started making noise again with Adobe’s latest [Workfront offering]() and Salesforce’s first round of [holiday predictions](). There’s more news coming from a third big vendor this week. Stay tuned. Meanwhile, MarTech is offering 50 readers $20 Amazon gift cards. For a chance to win, all you have to do [is fill out a short reader survey](). Kim Davis,Editor-at-Large [Access-Mktg-Co-300x250-9-3-24]() Marketing technology [It’s time to re-think our rejection of third-party cookies]() [cookie]() Third-party cookies will become less reliable and less common, but let's not forget why they exist in the first place. Marketing artificial intelligence (AI) [How brands are using AI in Meta’s Advantage+ campaigns]() [meta-facebook-instagram]() Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays. Marketing privacy [U.S. state data privacy laws: What you need to know]() [data-privacy-security-ss-1920_ivzhxh]() 6 states have privacy protection laws in effect, Montana's goes online Oct. 1 and 10 other state's laws will kick in by the end of next year. Here's what you need to know about them. MarTech presents [Revolutionize your content with AI and automation]() [Join-our-experts-for-this-live-panel-discussion-1]() New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [mtcfall24_300x250_b_v3]() Marketing management [Marketers must adapt to a changing world]() [How-marketers-can-break-free-from-decision-fatigue]() The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. Email marketing [Guide to email deliverability]() [Download-guide-to-email-deliverability]() Make sure your emails are always landing in the inbox. Digital advertising [Why the FTC’s stand on hashing is a wake-up call for digital advertisers]() [Data-privacy-concept]() The FTC declares hashing isn't a foolproof privacy measure. Here’s what this stance means for the industry’s future. Free online event [You're invited to the largest free online marketing conference]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online at MarTech — September 24-25 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. [Customize your learning experience]() From Search Engine Land - [Google Search now supports AVIF file formats]() - [Peak PPC season is coming: 5 tests to run now]() - [Mastering AI and marketing: A beginner’s guide]() - [Google Ads adds product Categories tab]() - [Yelp sues Google, alleging illegal dominance of local search]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()