🎛️ Google slapped with Yelp antitrust lawsuit

Plus, Salesforce predicts soft growth this holiday season [View in browser]() | [Share]() Aug 30, 2024 [Martech: Martech is Marketing]() The holiday shopping season will soon kick into higher gear. Consumers who keep up the tradition of checking out shops in person — and maybe sipping hot cocoa to take off the early winter chill — frequently use local search to find those stores. But is it all fair play in local search and local search advertising? Yelp claims otherwise with an antitrust lawsuit against Google, and you can read more [about this breaking news here](). Speaking of holidays, Editor-at-Large Kim Davis [dives into Salesforce’s predictions for them.](). And to help out with your gift-giving this year, MarTech is offering 50 readers $20 Amazon gift cards. For a chance to win, all you have to do [is fill out a short reader survey](). Chris WoodEditor [Mailchimp-8-26-24]() Regulations and Compliance [Yelp brings antitrust lawsuit against Google]() [Yelp-review-shutterstock_703232875]() The lawsuit alleges illegal monopoly practices related to local search and local search advertising. B2C marketing [Salesforce sees a shorter, more competitive holiday season in 2024]() [Salesforce-forecast-primary]() Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win. Marketing artificial intelligence (AI) [AI-powered martech news and releases: August 29]() [roundup999]() UK government promises teachers an AI chatbot helper that will "generate accurate, high-quality content." Good luck. Marketing artificial intelligence (AI) [5 ways to transform the customer experience with AI]() [Blog_Marquee_1920x1080-1]() AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem MarTech presents [Revolutionize your content with AI and automation]() [Join-our-experts-for-this-live-panel-discussion-1]() New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Event marketing [3 tips to maximize your ROI at events]() [Roundtable-discussion-at-business-conference]() Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up. [Zeta-8-26-24]() Marketing artificial intelligence (AI) [Data analysis and market research top list of AI use cases]() [Marketer-using-AI-assistant]() Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing management [New Adobe Workfront Planning ties campaign development to execution]() [AI-Assistant-1]() Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. Free online event [You're invited to the largest free online marketing conference]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online at MarTech — September 24-25 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. [Customize your learning experience]() From Search Engine Land - [Google Ads adds product Categories tab]() - [Yelp sues Google, alleging illegal dominance of local search]() - [What 54 Google Ads experiments taught me about lead gen]() - [6 steps to AI-driven budgeting and forecasting for digital marketing]() - [New Google tools to boost first-party data strategies]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()