🎛️ Adobe's new genAI-powered interface for campaign planning

Plus, RMN spending is up 26% [View in browser]() | [Share]() Aug 29, 2024 [Martech: Martech is Marketing]() AI-powered tools come with the promise of making creative work more productive. How? One way is through a conversational interface. Adobe added this as part of its [new Adobe Workfront Planning solution](). Marketers can ask about campaign details and generate dynamic briefs, hopefully making the process faster and accessible to the entire team. Editor-at-Large Kim Davis has the story. Also today, Managing Editor Constantine von Hoffman reports on the[latest developments with retail media networks](). The projected growth is significant — up 26% this year. But it’s important to consider where this growth is coming from and what that means for marketers planning to up RMN spend in the future. And would you believe The MarTech Conference, our free, online event, is less than a month away? You can share in all our excitement and anticipation by checking out [the agenda](). Chris WoodEditor [Mailchimp-8-26-24]() Marketing management [New Adobe Workfront Planning ties campaign development to execution]() [AI-Assistant-1]() Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. Retail media networks [RMN ad spending up 26% but questions remain]() [Retail-media-network-shopper]() The spending increase comes despite fewer brands using RMNs. This may change: 66% expect them to become valuable marketing tools by 2026. Mobile marketing [How to optimize your app as part of a cross-device approach]() [Young-woman-using-mobile-phone]() Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix. Marketing management [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing artificial intelligence (AI) [Hightouch launches AI Decisioning]() [raining-data-1920]() Composable CDP Hightouch has a new solution supporting data-driven customer engagement at the individual level. UPDATED with comments from Hightouch and independent experts. [Zeta-8-26-24]() Marketing artificial intelligence (AI) [Where to deploy AI for maximum martech impact]() [AI-abstract-vector-illustration]() Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI. MarTech presents [Revolutionize your content with AI and automation]() [Join-our-experts-for-this-live-panel-discussion-1]() New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Email marketing [Email deliverability: What you need to know]() [Why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study]() We've updated our article about email deliverability requirements to include a section on the impact of sales engagement tools. Free online event [Expert-led insights without leaving your desk]() [How-blogging-builds-trust-and-brand-loyalty]() 30+ sessions from market-defining companies, live community meetups, Q&A with a panel of MOps leaders, and more — yours for free. See the MarTech agenda and grab your free pass! [Customize your learning experience]() From Search Engine Land - [Adtech antitrust trial judge blasts Google’s business practices]() - [Seasonal PPC: Your guide to boosting holiday ad performance]() - [Global search engine AI innovations: What SEOs need to know]() - [Google removes Auction Insights from Looker Studio]() - [Google introduces YouTube creator-based audience targeting]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()