🎛️ Where to deploy AI for maximum martech impact

Is the sales team hurting your email deliverability? [View in browser]() | [Share]() Aug 28, 2024 [Martech: Martech is Marketing]() MarTech tools without artificial intelligence are getting close to being an endangered species. However, just because it is everywhere doesn’t mean it should be everywhere in your martech stack. Craig Schinn explains [where to deploy AI for maximum impact](). Your company’s email reputation determines whether your messages are delivered or go straight to the spam folder. Can the sales team’s use of engagement tools like Salesloft, Clari and Outreach hurt deliverability? Yes, but no is the answer. Find out why in the latest update to our [guide to email deliverability](). Finally, it’s less than a month until The MarTech Conference, our free, online event that delivers practical and usable marketing information. That’s the truth and you can see for yourself by checking out [the agenda](). Constantine von HoffmanManaging Editor [Zeta-8-26-24]() Marketing artificial intelligence (AI) [Where to deploy AI for maximum martech impact]() [AI-abstract-vector-illustration]() Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI. Email marketing [Email deliverability: What you need to know]() [Why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study]() We've updated our article about email deliverability requirements to include a section on the impact of sales engagement tools. Marketing management [How marketing workflows will change with AI]() [ai-for-mops]() It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Marketing artificial intelligence (AI) [5 ways to transform the customer experience with AI]() [Blog_Marquee_1920x1080-1]() AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem MarTech presents [Revolutionize your content with AI and automation]() [Join-our-experts-for-this-live-panel-discussion-1]() New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Marketing artificial intelligence (AI) [For consumers, AI is the new IoT]() [AI-build-1]() There are AI-powered toothbrushes, coffee makers, mattresses, baby monitors and snow blowers. What there isn't: People who want to buy them. [Mailchimp-8-26-24]() Marketing analytics [Google adds generative AI insights, shopping ad campaign goals]() [Google-office]() Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. Email marketing [Guide to email deliverability]() [Download-guide-to-email-deliverability]() Make sure your emails are always landing in the inbox. Marketing artificial intelligence (AI) [Hightouch launches AI Decisioning]() [raining-data-1920]() Composable CDP Hightouch has a new solution supporting data-driven customer engagement at the individual level. Free online event [You're invited to the largest free online marketing conference]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online at MarTech — September 24-25 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. [Customize your learning experience]() From Search Engine Land - [Google removes Auction Insights from Looker Studio]() - [Google introduces YouTube creator-based audience targeting]() - [Google adds generative AI insights, shopping ad campaign goals]() - [What is ASO? 7 fundamentals to app store optimization]() - [From dysfunction to high performance: A model for agency success]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()