🎛️ Why the FTC's stand on hashing is a wake-up call for digital advertisers

Plus, European regulators have a seat at the table [View in browser]() | [Share]() Aug 26, 2024 [Martech: Martech is Marketing]() You can’t dive deep into every news story that comes along. Sometimes you see something that looks interesting but really needs your full attention — and then your attention strays elsewhere. For me, that happened when the FTC announced recently that hashing doesn’t protect privacy. I am willing to bet that many of you, like me, whenever you heard that hashing was being used to protect identity in a data clean room or some other identity resolution space, you said to yourself “Okay, sounds good.” Myself, I wasn’t much focused on the difference between hashing and encryption (yes, there’s a difference). Then an article comes along like the one by the IAB’s Angelina Eng that explains [what the FTC statement means](), highlights the impact it could have on a range of martech solution, and explains what advertisers need to do in response. Recommended reading. Reminder: If you haven’t already done so, check out [the agenda]() for the upcoming MarTech Conference. Kim DavisEditor-at-Large [Zeta-8-26-24]() Digital advertising [Why the FTC’s stand on hashing is a wake-up call for digital advertisers]() [Data-privacy-concept]() The FTC declares hashing isn't a foolproof privacy measure. Here’s what this stance means for the industry’s future. Regulations and Compliance [European regulators have a seat at the table]() [RegulatoryCompliance1920_j3gkmg]() Who is that new face in the big tech C-Suite? Oh, don't worry, just some regulator from Europe. Customer experience [How employee experience drives customer satisfaction]() [Employee-experience-concept]() Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences. Marketing management [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech webinar [Mastering email campaign execution]() [Webinar_Tomorrow]() Get insights into the latest trends, best practices, and real-world examples of successful email campaigns. Email marketing [Email deliverability: What you need to know]() [Why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study]() What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you. [Mailchimp-8-26-24]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. Marketing artificial intelligence (AI) [Meet my research team: Gemini, ChatGPT and Perplexity]() [Gemini-1]() Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. Free online event [Are you coming to the largest free digital marketing conference?]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online at MarTech — the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. See the just-launched MarTech agenda, then grab your free pass! [Customize your learning experience]() From Search Engine Land - [The latest jobs in search marketing]() - [Reports: Perplexity ads to launch in Q4]() - [How to prioritize technical SEO tasks]() - [Amazon Ads: How to boost efficiency and reduce wasted spend]() - [Mastering email campaign execution]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()