🎛️ Election ad buying hits brands' holiday marketing plans

How to master martech tool management [View in browser]() | [Share]() Aug 22, 2024 [Martech: Martech is Marketing]() This year, politics is more upsetting than usual, at least when it comes to fourth quarter marketing plans. The last-minute entrance of a new presidential candidate is making both parties redo everything about their communications strategies. Editor Chris Wood examines the [impact of this on brands’ holiday marketing](). Martech tools management is something all marketing technologists need to know. Fortunately, it doesn’t require certifications or deep technical knowledge. As Ana Mourão says, it is about [ensuring data privacy, controlling platform access and improving processes](). Key to that is knowledge you likely already have: a broad view of the entire marketing system and its tools. Before you know it, it will be time for The MarTech Conference, our free, online confab about all things digital marketing. Wonder what “all things digital marketing” means? You can find out by reading the[just-released agenda](). Constantine von HoffmanManaging Editor [NYC-CX-Circle-2024-Paid-300x250-1]() Digital advertising [Intense election ad buying could upend brands’ holiday marketing plans]() [DNC-in-Chicago]() Brands have options when it comes to breaking through the political noise this fall. The biggest decision: get involved or stay out of politics? Marketing technology [Why you need to master martech tool management]() [Martech-management-concept]() How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. Customer experience [3 elements of a customer technology strategy]() [Customer-experience-management-concept]() Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions. Marketing artificial intelligence (AI) [5 ways to transform the customer experience with AI]() [Blog_Marquee_1920x1080-1]() AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Adobe Marketo [Marketo update improves audience insight for webinars]() [Adobe-logo-on-white-background]() Adobe continues to improve its webinar capabilities in the latest Marketo update. [mtcfall24_300x250_agenda_static_a]() Digital advertising [Why Google lost: The DoJ’s case in 11 slides]() [digital-law]() Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Marketing artificial intelligence (AI) [Meet my research team: Gemini, ChatGPT and Perplexity]() [Gemini-1]() Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. Free online event [Are you coming to the largest free digital marketing conference?]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online at MarTech — the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. See the just-launched MarTech agenda, then grab your free pass! [Customize your learning experience]() From Search Engine Land - [Report: Google encouraged advertisers to target teens on YouTube]() - [Google Ads updates PMax modification campaign request form]() - [Google AI Overviews, organic results overlap jumps to 99%, analysis finds]() - [How to fix ‘Crawled – Currently not indexed’ error in Google Search Console]() - [Evaluating 7 AI video generators while waiting for OpenAI’s Sora]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()