🎛️ How to sell marketing in your own organization

What the composability revolution means for the martech stack. [View in browser]() | [Share]() Aug 16, 2024 [Martech: Martech is Marketing]() Marketers are great at marketing everywhere except in their own organization. Want to change that? Read [Sarah Weiss’ article]() on how to translate marketing into hard numbers and prove its worth beyond providing a sales spike. Also, the growth of composability in CDPs and other applications could have a big impact on the entire martech stack. [Editor at large Kim Davis explains]() the trend towards unbundling apps from data. Speaking of martech stacks, has your organization made any replacements in the last year? If so, consider taking our brief [MarTech Replacement Survey](). It only takes a few minutes. Constantine von HoffmanManaging Editor [mtrs_300x250_a]() Marketing technology [What the composability revolution means for the martech stack]() [Composability-3]() If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? Marketing management [How marketing workflows will change with AI]() [ai-for-mops]() It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Marketing management [Measuring marketing’s impact: From metrics to growth]() [people-growth-chart-ss-1920]() How to translate marketing into hard numbers and proving its worth beyond providing a sales spike. Email marketing [Audience targeting is direct mail’s top advantage]() [SeQuel-Response-Featured-Image]() Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns. MarTech live event [Future-proof your marketing automation]() [MarTech-Live-Event-Save-my-spot]() Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Marketing privacy [IAB Tech Lab expands Multi-State Privacy Agreement]() [iab-tech-lab-logo1-1920_fld4rd]() The protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states. [mtcfall24_300x250_b_v31]() Marketing artificial intelligence (AI) [AI-powered martech news and releases: August 15]() [roundup999]() Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Digital advertising [Why Google lost: The DoJ’s case in 11 slides]() [digital-law]() Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation. Free online event [Discover solutions and strategies to drive better business outcomes]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store.]() From Search Engine Land - [Publishers report ‘negligible’ traffic impact of Google AI Overviews]() - [Google Ads API v15 to sunset Sept. 25]() - [Google AI Overviews now show for signed-out users in the US]() - [Google August 2024 core update rolling out now]() - [How long will people wait for websites to load in 2024? Survey says…]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()