🎛️ What the composability revolution means for customer engagement

Plus, more industry reactions to the Google monopoly verdict. [View in browser]() | [Share]() Aug 14, 2024 [Martech: Martech is Marketing]() The DoJ’s ruling on Google as a monopoly is big news that won’t go away. That’s because an appeal process could stretch out for years. And then there’s all the companies that aren’t Google and how they might be affected. Here’s [a rundown of recent industry reactions]() to this ongoing story. And also today, a look at the composability revolution [from the perspective of customer engagement](). Yes, there are more options than ever for how marketing organizations store and activate their customer data. But how are insights from the data mobilized to personalized customer engagement across channels? These big changes in the martech stack remind me: What tools have you replaced over the last year? If you have a few minutes, please consider taking the [MarTech Replacement Survey]() and letting us know. We’ll share findings from the survey later this year. Chris WoodEditor [mtrs_300x250_a]() Customer journey orchestration [What the composability revolution means for customer engagement]() [composability-2]() The composable CDP is discussed everywhere. More attention needs to be paid to composability in the customer engagement space. Marketing management [Marketers must adapt to a changing world]() [How-marketers-can-break-free-from-decision-fatigue]() The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. Marketing management [Moving up with marketing operational maturity]() [5-ways-marketing-operations-can-elevate-the-annual-planning-process]() Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. MarTech live event [Future-proof your marketing automation]() [MarTech-Live-Event-Save-my-spot]() Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Marketing privacy [IAB releases updated IAB Diligence Platform]() [iab-logo-blkbkgd-1920_rswtkq]() The platform, powered by Safeguard Privacy, will keep the adtech industry current on privacy compliance. [mtcfall24_300x250_b_v31]() Digital advertising [The Google monopoly verdict: More industry reactions]() [Google-antitrust-lawsuits]() Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. MarTech presents [Revolutionize your content with AI and automation]() [Webinar_Tomorrow]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. B2B marketing [How to build a better buyer journey using customer behavioral data]() [B2B-professionals-in-a-meeting]() Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results. Free online event [Discover solutions and strategies to drive better business outcomes]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store.]() From Search Engine Land - [Google extends deadline for Hotel Ads commission bidding sunset]() - [Google Ads API streamlines conversion adjustment uploads]() - [Google AI Overviews volatility continues: Rise, fall, repeat]() - [How Google Search ranking works]() - [Broad match keywords: When to test and when to avoid]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()