22 must-have reports for measuring CRM health. [View in browser]() | [Share]() Aug 13, 2024 [Martech: Martech is Marketing]() After decades as a professional writer/editor, I’m pretty good at spelling and grammar. Despite that, I use three different grammar and spell checkers: The one in Google Docs (the best I’ve found), Grammarly free and LanguageTool. Why? Each one captures different things. For example, Grammarly misses unfinished sentences, but is good at finding things written in passive voice. LanguageTool finds hyphenations, commas and uppercase/lowercase issues Grammarly misses. Anita Brearton does the same thing when it comes to research. [In her article today](), she explains why — and more importantly, how — she uses Gemini, ChatGPT and Perplexity for research. The fact is, using multiple tools ensures optimal information quality and makes it easy to identify hallucinations. Speaking of research, we’re doing some into which pieces of martech were or weren’t replaced over the past year. All the generative AI engines in the world can’t help us with this. We need the human touch. Please click the link for the [MarTech Replacement Survey]() to help us out. Constantine von HoffmanManaging Editor [mtrs_300x250_a]() Marketing artificial intelligence (AI) [Meet my research team: Gemini, ChatGPT and Perplexity]()
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