🎛️ Urban digital transformation: Insights for marketers from global smart cities

Plus, how Centerfield is sifting insights from millions of phone calls [View in browser]() | [Share]() Aug 12, 2024 [Martech: Martech is Marketing]() Shama Hyder’s article on [urban digital transformation](), packed with examples of what smart cities from Austin to Dublin are doing, kindled some memories for me. Eight or nine years ago I was helping run a website called “Future Cities,” created by a British publisher, UBM (it’s no longer online, sadly). It was a great opportunity to solicit and edit contributions from journalists all over the world who were learning about how smart cities applied digital solutions to things like the availability of parking spaces to remotely controlled plant watering systems. I think that was long before anyone coined the term “phygital” to describe the digitally charged environment in which we’re now so much at home. Kim DavisEditor at large [mtrs_300x250_a]() Digital transformation [Urban digital transformation: Insights for marketers from global smart cities]() [Modern-city-aerial-view-and-digital-transformation-concept]() Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Marketing artificial intelligence (AI) [How Centerfield is sifting insights from millions of phone calls]() [call-center-ss-1920]() Echo AI's technology is helping Centerfield turn a jumble of unstructured verbiage into actionable customer data. Digital advertising [Google rolls out new features for Local Service Ads]() [digital-advertising]() One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Ecommerce [5 ways loyalty programs help you maximize profits]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [mtcfall24_300x250_b_v31]() Social media marketing [Marketing on Reddit: What you need to know]() [reddit-combo-1920]() Here's what you need to know about Reddit to get the most for your marketing dollar. Update: The site now has Lead Generation Ads, a boon for B2B marketers. MarTech presents [Revolutionize your content with AI and automation]() [MarTech-event-save-your-spot]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Digital advertising [What the Google antitrust ruling could mean for advertisers]() [openai-chatgpt-google]() Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position. Free online event [Drive better business outcomes with the right strategies and solutions]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass! [See what’s in store]() From Search Engine Land - [TikTok partners with Amazon for in-app shopping]() - [Transform content creation with AI and automation]() - [Google rolls out Structured Data Files QA format for Display & Video 360]() - [How to succeed in the era of AI-driven search advertising]() - [Evaluating technical SEO data: Key segmentation approaches]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()