🎛️ CVS, dentsu and others on RMNs' promising future

Plus, driving ROI through martech efficiency [View in browser]() | [Share]() Aug 09, 2024 [Martech: Martech is Marketing]() Retail media networks are at the intersection of customer experience and data, crossing at that golden moment when shoppers are ready to buy. That’s why brands are spending more on them, and why the digital marketing world is watching closely. Today, [we’ve got insights from RMNs and agencies]() about the direction this dynamic space is heading. It’s still very fragmented, but some big players are connecting (at least some of) the dots. Also today, contributor Gene De Libero [dives into the critical topic of martech efficiency](). Unraveling complexities in the stack leads to what’s on all marketers’ minds: ROI. And while we’re on the topic of martech stacks…would you consider taking a few minutes to complete the [MarTech Replacement Survey]()? It’s an important part of our coverage, and we’ll share the findings later this year when all the results are in. Thank you! Chris WoodEditor [Adobe-week-of-8-5-300x250-1]() Retail media networks [Retail media networks and advertisers going from guesswork to growth]() [Retail-data]() CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Marketing technology [How to leverage the 80/20 rule for martech efficiency and ROI]() [How-to-leverage-the-8020-rule-for-martech-efficiency-and-ROI]() Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success. Marketing artificial intelligence (AI) [AI-powered martech news and releases: August 8]() [roundup999]() Consumers are really, really not impressed with AI --- consistently preferring products that don't mention AI over those that do. Marketing management [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing management [Why first-party data still reigns even with Google keeping third-party cookies]() [First-party-data-concept]() Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. [mtcfall24_300x250_b_v31]() Customer data platform (CDP) [What the composability revolution means for CDPs]() [compose]() Big changes are afoot in the martech space under the broad term 'composability.' One of the first categories to be impacted is the CDP. MarTech presents [Revolutionize your content with AI and automation]() [MarTech-event-save-your-spot]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Digital advertising [Why Google lost: The DoJ’s case in 11 slides]() [digital-law]() Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation. Free online event [Drive better business outcomes with the right strategies and solutions]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass! [See what’s in store]() From Search Engine Land - [Google Ads API v17_1 introduces new features and enhancements]() - [The design thinking approach to enterprise SEO]() - [Unlock AI’s potential in paid media creative]() - [Google enhances Local Services Ads with auto-selected photos]() - [Google enhances budget control for Local Service Ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()