🎛️ What the composability revolution means for CDPs

Plus,Google phasing out Smart Campaigns in favor of Performance Max [View in browser]() | [Share]() Aug 08, 2024 [Martech: Martech is Marketing]() All the attention given to AI has overshadowed other remarkable martech innovations. For example, all that’s been happening with customer data platforms. Editor at large Kim Davis took [a first deep dive]() into the composability revolution that’s underway. There’s more to come. But that’s not all, folks. We also have Greg Kihlstrom giving a master class in [mastering data-driven decision-making](). And, of course, there’s something about AI. Mark Ogne focuses on [how B2B marketers can get the most]() from it. And would you mind taking a few minutes to complete the [MarTech Replacement Survey]()? We’ll share the findings later this year when all the results are in. Constantine von HoffmanManaging Editor [Adobe-week-of-8-5-300x250-1]() Customer data platform (CDP) [What the composability revolution means for CDPs]() [compose]() Big changes are afoot in the martech space under the broad term 'composability.' One of the first categories to be impacted is the CDP. Digital advertising [Google phasing out Smart Campaigns in favor of Performance Max]() [AI-in-contextual-advertising-Beyond-the-basics]() Google's shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Marketing management [Mastering data-driven decision-making in the strategy phase]() [B2B-marketers-discusinng-business-data]() Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns. MarTech presents [Revolutionize your content with AI and automation]() [MarTech-event-save-your-spot]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Marketing artificial intelligence (AI) [Unlocking AI’s potential in B2B marketing]() [B2B-marketers-looking-at-a-laptop]() Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. [mtcfall24_300x250_b_v31]() Digital advertising [Google’s Privacy Sandbox: What you need to know]() [ss-toys-sandbox-playground-truck]() UPDATED on July 23 with Google's decision to maintain third-party cookies on Chrome after all. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. B2B marketing [Why buyer groups matter in B2B demand gen and how to target them]() [Why-buyer-groups-matter-in-B2B-demand-gen-and-how-to-target-them]() Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Free online event [Drive better business outcomes with the right strategies and solutions]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass! [See what’s in store]() From Search Engine Land - [Google enhances Local Services Ads with auto-selected photos]() - [Google enhances budget control for Local Service Ads]() - [Optimizing for Amazon branded search: Best practices to boost visibility]() - [Maximizing Performance Max: Strategies for ecommerce success]() - [Google declared a monopoly: industry reactions and implications]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()