🎛️ Why Google lost that case

Plus, Aflac’s approach to Gen Z engagement [View in browser]() | [Share]() Aug 07, 2024 [Martech: Martech is Marketing]() There’s no disputing Google is an overwhelming presence in marketers’, and their customers’, digital lives. How it got to be that way is now the question. Managing editor Constantine von Hoffman walks through the recent DoJ decision [in 11 easy-to-understand slides](). (Example: the market share pie chart looks like a grinning Pac-Man.) And check out reactions [from around the martech space here](). Also today, Aflac [shares its approach to engaging Gen Z consumers](). Insurance is a product customers can’t see or hold, and when they use it, it’s often during or after an unfavorable event — an accident or an illness. So how does Aflac remain so favorable and helpful? Experience is the name of that game. And would you consider taking a few minutes to complete the [MarTech Replacement Survey]()? We’ll share the findings later this year when all the results are in. Chris WoodEditor [Adobe-week-of-8-5-300x250-1]() Digital advertising [Why Google lost: The DoJ’s case in 11 slides]() [digital-law]() Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation. Digital advertising [What the Google antitrust ruling could mean for advertisers]() [openai-chatgpt-google]() Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position. Customer experience [Aflac’s approach to Gen Z engagement]() [Aflac-mobile-experience]() How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us. Marketing management [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. MarTech live panel [Revolutionize your content with AI and automation]() [MarTech-event-save-your-spot]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. Marketing operations (MOps) [MOps: Is you is or is you ain’t marketing?]() [collaboration-operations-meeting-ss-1920]() Marketing Ops isn't marketing? It depends on what you mean by "isn't." [mtcfall24_300x250_b_v31]() Digital advertising [Why your marketing strategy should still be cookie-less despite Google’s shift]() [Website-cookies-concept]() Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. Marketing artificial intelligence (AI) [How AI-generated images could redefine product placement]() [Man-using-AI-image-generator]() AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers. Free online event [Drive better business outcomes with the right strategies and solutions]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass! [See what’s in store]() From Search Engine Land - [Advertisers react to Google Reporting and Product Listing glitch]() - [Teams that train together, win together. Send your team to SMX!]() - [Google Ads recovers from major reporting glitch]() - [Google phases out Smart Campaigns in favor of Performance Max]() - [Advanced analytics techniques to measure PPC]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()