🎛️ Alphabet's acquisition of HubSpot isn't happening

Plus, this week’s AI-powered martech news [View in browser]() | [Share]() Jul 12, 2024 [Martech: Martech is Marketing]() Alphabet’s rumored deal to acquire HubSpot is shelved. For HubSpot’s customers, and for the broader martech community, that’s one less bit of disruption to deal with in these rapidly changing times. Editor-at-large Kim Davis [runs down the details of this story]() unfolding in recent months. Also today, managing editor Constantine von Hoffman shares [this week’s AI-powered updates and news](). Included is an important consideration for marketers adopting genAI: what do your customers think? The results of a recent survey show why it’s such an important question to ask. And speaking of surveys, please consider taking our brief [2024 Martech Replacement Survey](). We’ll share the results late in the year. Chris WoodEditor [Adobe-300x250-gartner-7.8.24]() HubSpot [Alphabet’s acquisition of HubSpot isn’t happening]() [HubSpots-July-releases-The-managers-guide]() On, on again and now off. Alphabet and HubSpot are not doing a deal. Sources say. Marketing artificial intelligence (AI) [AI-powered martech releases and news: July 11]() [robot-news]() Customers really don't want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior. Marketing management [6 key issues when deciding to consolidate or upgrade your martech stack]() [7-things-to-consider-when-facing-martech-stack-consolidation-or-upgrades]() From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade. Marketing management [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Marketing strategy [The 4 essential strategies of data-driven marketing]() [Download-now-to-learn-the-four-essentials]() Learn how to achieve a customer 360, preserve privacy and leverage AI/ML for marketing automation and measurement. B2B marketing [How intent data leads to B2B marketers getting their signals crossed]() [Why-B2B-marketers-get-their-signals-crossed]() Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. [smxmc24_300x250_class_harris_b]() Marketing technology [Claravine connects its Data Standards Cloud with Snowflake]() [searchable-assets]() Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. MarTech webinar [Is bad customer data sabotaging your marketing?]() [Live-webinar-RSVP-today]() Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the answer. Marketing artificial intelligence (AI) [Essential KPIs to measure generative AI’s success in marketing]() [Generative-AI-marketing-KPIs]() From productivity metrics to engagement analytics, learn how to measure AI's impact on your marketing efforts. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! [Begin survey]() From Search Engine Land - [Hidden Google tool reveals GA4 and Google Ads discrepancies]() - [No deal: Alphabet won’t acquire HubSpot after all]() - [Google AI Overviews only show for 7% of queries, a new low]() - [Amazon expands ad offerings for non-Amazon sellers]() - [Google Search Console now lets you set your shipping and return policies]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()