🎛️ Salesforce says 61% of marketers still using 3rd-party data

4 ways to increase email engagement with your current ESP [View in browser]() | [Share]() Jul 05, 2024 [Martech: Martech is Marketing]() Welcome back from July 4. With one day before the weekend, today is perfect for catching up on things you have been meaning to do for a while. Well, we’d like to give you a chance to get ahead of things. So check out Brian McKenna’s four easy-to-implement ways of [increasing email engagement](). Also, vendors are reporting a slowdown in their net number of new deals. Gene De Libero [explains why it’s happening]() and has strategies to handle it. Finally, a quick thing for a slow day. Would you take our [2024 MarTech Replacement Survey]()? It will only take three minutes. Thanks for your help. Constantine von HoffmanManaging Editor [smxmc24_300x250_class_harris_a]() Email marketing [4 ways to increase email engagement with your current ESP]() [4-ways-to-increase-email-engagement-with-your-current-ESP]() Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP. Marketing technology [How martech vendors can navigate the slow death of net-new deals]() [How-martech-vendors-can-navigate-the-slow-death-of-net-new-deals]() The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals. Digital asset management (DAM) [Does your organization need a DAM? Audit first, with these easy steps.]() [edam24_mir_cover-crop1]() While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. MarTech webinar [A marketer's guide to precision targeting]() [Live-webinar-RSVP-today]() Imagine a world where your marketing messages reach the exact people you want, on their terms. No more wasted impressions, no more hoping your ad resonates with the right audience. B2B marketing [61% of marketers still relying on third-party data]() [How-to-measure-marketings-value-without-third-party-cookies]() Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers. [mtrs_300x250_b]() Digital advertising [How to measure the impact of brand marketing]() [How-to-measure-the-impact-of-brand-marketing]() Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing management [7 marketing strategies to conquer decision paralysis]() [7-marketing-strategies-to-conquer-decision-paralysis]() Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. Online survey [Calling all martech stack managers]() [2024-replacement-survey-template]() Are you happy with your current martech stack? Take our quick survey to help the marketing community learn more about how businesses manage and maintain their stacks. [Begin survey]() From Search Engine Land - [Google launches Merchant API Beta with new features]() - [Google announces new Display & Video 360 features]() - [How to build a high-performing paid search team]() - [12 SEO metrics to add to your digital PR measurement program]() - [Google tightens disclosure rules for synthetic content in political ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()