🎛️ Listening to B2B buyers and driving results

Plus, spotlight on a martech expert [View in browser]() | [Share]() Jul 03, 2024 [Martech: Martech is Marketing]() Think of all the marketing functions in your B2B outreach — branding, education, digital experience, and providing services pre- and post-sale. Now, think of each function as it passes through your customer. Sure, you might begin at the very top of the funnel with a branding campaign that goes out before your future customer has heard of your business. But now think of the branding you do while you engage with the customer. All of these functions require the deep engagement that occurs when marketers listen closely to their customers, and today contributor Bunny Tharpe [provides a meaningful overview]() of how to listen better. An important part of our martech coverage involves listening to the experiences of marketers in the digital trenches. That’s why the annual [MarTech Replacement Survey]() is such a big deal to us and our readers. Would you consider taking a few minutes to fill it out? We can’t wait to share the results later in the year. Chris WoodEditor [smxmc24_300x250_class_harris_a]() Customer experience [5 big ways to turn up the voice of your customer in your marketing]() [5-big-ways-to-turn-up-the-voice-of-your-customer-in-your-marketing]() What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. Spotlight interviews [Spotlight on the expert: Michelle Tackabery]() [spotlight_expert_f2]() From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey. Marketing management [6 core competencies every martech manager needs]() [6-core-competencies-every-martech-manager-needs]() Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. [mtrs_300x250_b]() Retail media networks [3 challenges for marketers as retail media networks evolve]() [retail-purchase]() Brands should have a clear game plan before entering this fragmented, often confusing space. B2C marketing [EU says Meta ad model violates Digital Markets Act]() [Shutterstock_2278570927]() Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data. Customer loyalty [4 key actions for fostering customer loyalty]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. Regulations and Compliance [GDPR is a help, not a hindrance, to marketing]() [A-look-at-GDPR-compliance-across-Europe-and-its-implications-for-global-businesses]() 83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! [Begin survey]() From Search Engine Land - [Google tightens disclosure rules for synthetic content in political ads]() - [Nearly 60% of Google searches end without a click in 2024]() - [Google expands definition of U.S. Election ads]() - [How to spot and avoid shady link building vendors]() - [Google working on fixing latency issues with the Search Performance reports]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()