🎛️ EU takes aim at Meta's ad model

A marketer’s guide to Reddit. [View in browser]() | [Share]() Jul 02, 2024 [Martech: Martech is Marketing]() The [EU yesterday said Meta’s ad model]() violates the Digital Markets Act. The model offers people a choice of paying for ad-free versions of Facebook, Instagram, etc., or consent to giving the company personal data. The EU, as we all know, is very protective when it comes to the use of personal information. The 27-nation bloc’s primary digital privacy law is the GDPR, which is far stricter than anything [enacted in the U.S](). So, it must be a real problem for marketers, right? Wrong. As [Shama Hyder points out](), 83% of European CEOs and marketing execs say it doesn’t hamper them. She also explains why data privacy needs to be a key element in your marketing strategy. On another note, with July 4th on Thursday, today and tomorrow are likely to be slow days in the office. So, you certainly have three minutes free to take the [MarTech Replacement Survey](). We would really appreciate it if you helped us out. Constantine von Hoffman Managing Editor [smxmc24_300x250_class_harris_a]() Regulations and Compliance [GDPR is a help, not a hindrance, to marketing]() [A-look-at-GDPR-compliance-across-Europe-and-its-implications-for-global-businesses]() 83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards. Customer journey orchestration [The failsafe approach to building strategic nurture paths]() [The-failsafe-approach-to-building-strategic-nurture-paths]() Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion B2C marketing [EU says Meta ad model violates Digital Markets Act]() [Shutterstock_2278570927]() Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data. Content marketing [Organic link building for sales landing pages]() [Citation-Labs-smxadv_1920x1080_cl]() Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages. MarTech webinar [Why data standards are the key to marketing success]() [Live-webinar-Save-your-seat]() Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the key to unlocking the true power of your data. [sela24_300x250_eb-1]() Marketing artificial intelligence (AI) [Sourcing first-party data for a CDP: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to source data for a new CDP. Social media marketing [A marketer’s guide to Reddit]() [reddit-combo-1920]() The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar. Customer loyalty [2024 State of Loyalty Report]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. Email marketing [4 tips to build customer loyalty with email]() [4-tips-to-build-customer-loyalty-with-email]() Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() 2024 martech forecast: Help the marketing community understand how, when, and why stacks are evolving. [Begin survey]() From Search Engine Land - [Steve Ganem, Product Director of Google Analytics, on GA4]() - [Want to speak at SMX Next? Now’s the time to submit a pitch!]() - [Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google]() - [How to harness marketing data to support holistic business strategy]() - [Prompt injection added to Bing Webmaster Guidelines]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()