🎛️ How M&M's transformed ERP and commerce with composable architecture

Plus, 7 marketing strategies to conquer decision paralysis [View in browser]() | [Share]() Jul 01, 2024 [Martech: Martech is Marketing]() Contrast these two stories. The fourth largest company in the world, by market cap, announced over four years ago that it would change the way advertisers could target audiences on its browser. This week, the initiative remains mired in regulatory proceedings and [vehement objections from representatives of the ad ecosystem](). The fifth-largest company in the world, by market cap, has for two years been quietly testing ways for advertisers to [target audiences within its ecosystem](). The new options were announced at Cannes Lion. Done deal. What does Amazon know that Google doesn’t? Not to mention Apple, Mozilla, etc. Amazon is clearly creating a walled garden where advertisers can target audiences without third-party cookies. Google has been told by at least one regulator it can’t deprecate third-party cookies from Chrome unless it resolves their concerns. I don’t recall Apple (Safari) or Mozilla (Firefox) having to jump through those hoops. They just got rid of cookies when they were ready to. I used to think it was because Google was too big to avoid scrutiny. But Amazon is pretty much as big. I don’t know the answers to these questions. If you do, let me know: [kdavis@thirddoormedia.com](). And please get the [MarTech Replacement Survey]() done before the holiday! Kim DavisEditor at large [smxmc24_300x250_class_harris_a]() Digital advertising [How to measure the impact of brand marketing]() [How-to-measure-the-impact-of-brand-marketing]() Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. Marketing management [7 marketing strategies to conquer decision paralysis]() [7-marketing-strategies-to-conquer-decision-paralysis]() Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. Digital transformation [How M&M’s transformed ERP and commerce with composable architecture]() [mach-three]() Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. Customer experience [How to win Black Friday and Cyber Monday in 2024]() [Wunderkind-BFCM2024_FeaturedImage_1920x1080]() Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. MarTech webinar [Everything you need to know about CTV audience targeting (in under 60 minutes)]() [Live-webinar-Reserve-your-spot]() Learn how CTV combines the best of both worlds: television’s reach and digital’s targeting capabilities. [sela24_300x250_eb-1]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Marketing artificial intelligence (AI) [How brands like Klarna and Mars are using AI in marketing operations]() [How-brands-like-Klarna-and-Mars-are-using-AI-in-marketing-operations]() Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. Marketing artificial intelligence (AI) [How to transform martech and multichannel marketing for the AI era]() [How-to-transform-martech-and-multichannel-marketing-for-the-AI-era]() Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era. Online survey [Have you replaced part of your martech stack in the last 12 months?]() [2024-replacement-survey-template]() Lead the 2024 martech revolution: Take our quick survey about marketing technology stack management and maintenance. Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Microsoft AI CEO: Web content is ‘freeware’]() - [Apple expands 30% fee on Facebook and Instagram ads globally]() - [The latest jobs in search marketing]() - [Google expands Product Studio to new markets, adds features]() - [Report: Menu items, busier businesses may be Google local ranking signals]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()