🎛️ Google again rebuked by IAB Tech Lab's final analysis of Privacy Sandbox

Plus, lessons from Target, Nike and Bud Light in the age of outrage [View in browser]() | [Share]() Jun 28, 2024 [Martech: Martech is Marketing]() IAB Tech Lab released its final Privacy Sandbox Fit Gap Analysis, and its findings are again disconcerting to marketers intent on preserving an open web. Here’s [what you need to know about Google’s Privacy Sandbox]() and IAB Tech Lab’s efforts in assembling a task force to study and identify specific use cases where advertisers and adtech partners are hitting snags. The next step for the task force is to engage with Sandbox product and engineering teams to create a list of feature requests that aim at improving the situation for the digital advertising ecosystem. Also today, read about [how brands can make informed decisions]() on whether or not to take a firm stand on polarizing issues — drawing on lessons from Nike, Target, Bud Light and others. And please consider filling out our brief [MarTech Replacement Survey](). Later this summer, we’ll share the results of the survey. Chris WoodEditor [Adobe-6-24-24-300x250-1]() Digital advertising [Google’s Privacy Sandbox: What you need to know]() [ss-toys-sandbox-playground-truck]() UPDATED on June 27 with the release of the IAB Tech Lab's finalized fit gap analysis of Privacy Sandbox. TL;DR They still don't like it. B2B marketing [How to market in the age of outrage]() [Shutterstock_2363330929]() At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky. Marketing artificial intelligence (AI) [AI-powered martech news and releases: June 27]() [robot-news]() The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are. Marketing technology [Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!]() [Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px]() Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. Performance marketing [Your performance TV guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. Marketing artificial intelligence (AI) [When AI truly understands our customer data, we’ll deliver on true personalization]() [personalization]() Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data. [Keen-week-6-24-24]() Connected TV and OTT [How marketers can harness the strengths of traditional and streaming TV]() [How-marketers-can-harness-the-strengths-of-traditional-and-digital-TV]() Uncover a balanced approach to linear and streaming TV in modern marketing campaigns. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing artificial intelligence (AI) [Salesforce’s AI CEO explains why this new AI wave is different]() [Salesforce]() Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York. Online survey [Help lead the 2024 martech revolution]() [2024-replacement-survey-template]() How does your martech stack stack up? Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Google June 2024 spam update done rolling out]() - [A guide to Google Ads for regulated and sensitive categories]() - [Multinational SEO vs. multilingual SEO: What’s the difference?]() - [Reimagining search in the AI era: Insights from ex-Bing Search director]() - [Google testing AI Overviews with link cards at the top]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()