🎛️ Salesforce's AI CEO explains why the new AI wave is different

How small companies can use event content to hit it big [View in browser]() | [Share]() Jun 27, 2024 [Martech: Martech is Marketing]() The challenge for SMB marketers is how to look big. You always have to punch above your weight — using fewer resources — to get noticed. How? The answer to that always involves the word “leverage” and is usually shy on the specifics. Today, we’re giving you the receipts. Lisa Shaw has [an in-depth look]() at how two small companies hit it big using event content across multiple channels for sales enablement, community building and more. Also, please consider taking a few minutes to fill out our brief [MarTech Replacement Survey](). We’ll share our findings later this summer. Constantine von HoffmanManaging Editor [Adobe-6-24-24-300x250-1]() Event marketing [How small companies make a big splash with event content]() [How-small-companies-make-a-big-splash-with-event-content]() Hear from two companies driving engagement and pipeline for months after their events with strategic content. Marketing artificial intelligence (AI) [Salesforce’s AI CEO explains why this new AI wave is different]() [Salesforce]() Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York. Identity resolution [How to master identity resolution in a warehouse-native world]() [How-to-master-identity-resolution-in-a-warehouse-native-world]() An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. Customer experience [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. Digital advertising [The never-ending war against ad fraud]() [fraud]() Ask experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done. [Keen-week-6-24-24]() Google Analytics 4 (GA4) [Google announces upcoming GA4 features]() [Logo_Google_Analytics_1920x1080]() The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. B2B marketing [Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen]() [How-the-concept-of-B2B-lead-gen-has-changed]() Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() MarTech stacks can be complex and challenging to maintain. Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Google testing AI Overviews with link cards at the top]() - [Google Chrome mobile adds local places to Chrome Actions]() - [5 new features coming to Google Analytics 4]() - [Google Ads unveils major updates to search query matching]() - [How will generative AI impact website rankings and traffic?]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()