Transform Your H2 Strategy with Accurate Marketing Insights

This week's MarTech Newsletter is brought to you by: Keen Decision Systems Hi there, Traditional MMM approaches often lag as your brand’s needs evolve. At Keen, we’ve spent over a decade pioneering marketing mix innovation, helping brands measure and forecast with 96% accuracy. [Keen’s Resource Hub Answers Your Pressing Questions:]() - Prioritize Profitability in Q4: Use planning tools that combine historical data with AI-driven models for precise forecasts. - Update Your Models Regularly: Keep insights accurate by recalibrating with new data. - Set Up for Success: Define goals, integrate data, and choose the right analytical models. - Maximize ROI: Use marginal ROI to optimize your marketing investments. - Balance Marketing Efforts: Optimize between brand and performance marketing based on your objectives. - Optimize Flighting Strategy: Avoid overspending with our weekly optimized spend plans. [Stay Ahead of the Curve]() Sign up for the Keen newsletter to receive the latest updates, insights, and best practices. Stay informed about industry trends, new features, and upcoming events. [VIEW RESOURCE HUB]() [keen_logo_Green.png] [View in a browser]() [Martech: Martech is Marketing] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved.