🎛️ How big brands are getting big ROI from AI

EU charges Apple with violating anti-competitiveness law [View in browser]() | [Share]() Jun 25, 2024 [Martech: Martech is Marketing]() Marketing and IT are, so far, the only business functions getting a significant ROI from artificial intelligence. While that’s reassuring for marketers, it’s not very specific. Wouldn’t it be great to learn how big brands are using AI? Brands like Mailchimp, Klarna, JPMorgan Chase and Mars, perhaps? Taylor Peterson has exactly that for you and [it’s right here](). Also, could you do us a small favor and take our brief [MarTech Replacement Survey]()? Thanks. Constantine von HoffmanManaging Editor [Keen-week-6-24-24]() Marketing artificial intelligence (AI) [How brands like Klarna and Mars are using AI in marketing operations]() [How-brands-like-Klarna-and-Mars-are-using-AI-in-marketing-operations]() Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Marketing management [Why psychological safety is the key to marketing team innovation]() [Unlock-psychological-safety-with-the-SCARF-model]() Marketing leaders need to understand the brain's role in minimizing threats and maximizing rewards to transform team dynamics. B2C marketing [EU charges Apple with violating anti-competitiveness law]() [apple-apps-mobile-collage-ss-1920]() The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. MarTechBot [Connecting digital experience to strategy: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience. [Adobe-6-24-24-300x250-1]() Email marketing [4 tips to build customer loyalty with email]() [4-tips-to-build-customer-loyalty-with-email]() Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Marketing analytics [Myth vs reality: The truth about digital analytics]() [Reality-check-ahead]() There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all. Customer data platform (CDP) [For CDPs, the ‘single customer record’ can be a distraction]() [single-customer]() A single customer record might not be the best approach for your customer data anyway. Online survey [Have you replaced part of your martech stack in the last 12 months?]() [2024-replacement-survey-template]() Lend your two cents to our MarTech Replacement Survey! Help us and the community understand more about the way stacks are maintained and managed. [Begin survey]() From Search Engine Land - [Google tightens EU consent rules for Customer Match ads]() - [Google automates lead credits for Local Services Ads]() - [Accurate tracking data: The key to optimal ad performance]() - [Can AI perform technical SEO analysis effectively?]() - [Reddit: Your new online reputation challenge]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()