🎛️ HubSpot's LinkedIn integration and what it means for sales efficiency

Plus, authenticating luxury goods with AI [View in browser]() | [Share]() Jun 24, 2024 [Martech: Martech is Marketing]() HubSpot’s Smart CRM integration with LinkedIn Sales Navigator allows marketers to update customer records using data from LinkedIn. It seems like a leap forward for B2B organizations that find customers and prospects on LinkedIn. But how does this change a marketer’s approach to content and brand building on LinkedIn? Contributor Ali Schwanke [provides helpful insights into the new integration]() and how sales and marketing teams should coordinate their efforts moving forward. Also, we don’t want to wish the summer away when it’s only begun. But if you’re making plans for fall, consider speaking at The MarTech Conference. Right now, [we’re accepting session pitches]() and would love to hear your ideas about technologies and strategies that matter most to marketers. OK, now back to your favorite warm weather pastimes. Chris WoodEditor [Keen-week-6-24-24]() HubSpot [What HubSpot’s LinkedIn integration means for the future of sales and marketing]() [What-HubSpots-LinkedIn-integration-means-for-the-future-of-sales-and-marketing]() Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. Ecommerce [Are you selling me a real Prada bag or a fake?]() [Luxury-bags]() Marketing luxury goods like handbags and watches requires a means of sourcing those goods — and telling if they're real or fake. Customer relationship management (CRM) [3 traits of an effective marketing CRM product owner]() [3-traits-of-an-effective-marketing-CRM-product-owner]() Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner. Customer experience [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [How brands are turning personalization into a value exchange with customers]() [Webinar_Tomorrow]() Learn how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [Adobe-6-24-24-300x250-1]() Email marketing [4 tips to build customer loyalty with email]() [4-tips-to-build-customer-loyalty-with-email]() Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Marketing analytics [Myth vs reality: The truth about digital analytics]() [Reality-check-ahead]() There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all. Marketing artificial intelligence (AI) [How Georgia-Pacific seeks to leverage AI to its full marketing potential]() [How-to-leverage-AI-to-its-full-marketing-potential]() A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! [Begin survey]() From Search Engine Land - [The latest jobs in search marketing]() - [Google ties in Local Services Ads advertisers to Maps app]() - [How to create shareable, link-worthy content in the AI era]() - [5 ways to align PPC campaigns with business objectives]() - [Amazon Ads in 2024: Maximizing Sponsored Brands campaigns]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()