🎛️ Amazon's Ad Relevance leapfrogs over Google

Plus, Marketo experts weigh in on successful implementations [View in browser]() | [Share]() Jun 21, 2024 [Martech: Martech is Marketing]() With Amazon’s Ad Relevance announced at Cannes Lions, marketers have a new way to reach customers who shop on Amazon — a vast cohort indeed. As the post-cookie world takes shape, editor at large Kim Davis takes stock of how the new ad solution [stacks up against Google Privacy Sandbox](). Also today, Marketo experts [offer a number of helpful tips]() for organizations implementing a marketing automation platform. The more businesses know ahead of time — about processes and people involved — the smoother the implementation. So if a new MAP is in your plans, this is a must-read. And on the subject of martech replacements, our MarTech Replacement Survey is currently underway. [It only takes a few minutes to fill out](), and we’ll report on the findings later this year. Chris WoodEditor [Optimizely-6-17-24-MT-Content-and-Beyond_Virtual-event_Promo_300x250-1]() Digital advertising [Ad Relevance is Amazon’s new walled garden]() [amazon-ecommerce]() It's a big development in the (soon to be) post-cookie advertising landscape and can be seen as leapfrogging over Google's Privacy Sandbox. Marketing automation [Marketo experts share tips for successful MAP implementations]() [How-agile-marketing-teams-can-work-with-AI]() Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members. Marketing artificial intelligence (AI) [AI-powered martech news and releases: June 20]() [robot-news]() Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not. Customer experience [How to win Black Friday and Cyber Monday in 2024]() [Wunderkind-BFCM2024_FeaturedImage_1920x1080]() Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. MarTech webinar [From Boomers to Zoomers: Discover the key marketing touchpoints for each generation]() [Live-webinar-RSVP-today]() Learn how successful brands approach personalization as a reciprocal exchange in which brands build stronger connections, drive business growth, and enrich the lives of your customers, no matter their age. Marketing technology [3 more pointers to navigate the confusing martech marketplace]() [3-more-pointers-to-navigate-the-confusing-martech-marketplace]() Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration. [Sprout-Social-6-17-24-MT-influencer-marketing-toolkit_2024_MarTech-Newsletter-300x250-1]() Marketing technology [How to boost operational maturity with strategic martech selection]() [How-to-boost-operational-maturity-with-strategic-martech-selection]() Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them. Marketing analytics [Myth vs reality: The truth about digital analytics]() [Reality-check-ahead]() There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all. Customer data platform (CDP) [For CDPs, the ‘single customer record’ can be a distraction]() [single-customer]() A single customer record might not be the best approach for your customer data anyway. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() 2024 martech forecast: Help the marketing community understand how, when, and why stacks are evolving. [Begin survey]() From Search Engine Land - [Analyses: Google AI Overviews showing less often, with less Reddit]() - [Google streamlining YouTube, Display ad content controls]() - [Display & Video 360 instant reports coming to Bid Manager API]() - [Google unleashes June 2024 spam update]() - [Beyond personalization: Mastering the win-win]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()