🎛️ Juneteenth is a time to celebrate and recommit to progress in marketing

Plus, how to fight bias in your AI models [View in browser]() | [Share]() Jun 19, 2024 [Martech: Martech is Marketing]() The Juneteenth holiday marks how far we’ve come and still have to go. A national holiday celebrating the end of slavery was unthinkable when I was growing up. Then the fights were over everyone being able to vote, ending “whites only” sections in public and private facilities, and banks refusing Black people mortgages as a matter of policy. Since then we have made great strides toward the Declaration of Independence’s promise that all men are created equal. Marketing has played a part in that. My good friend [Steve Locke]() told me he loved watching TV commercials when he was a kid because it was the only place he saw Blacks doing everyday things: Buying aspirin, going to McDonalds, etc. Representation matters. Today the fight to get equal rights for all is more heated than I’ve ever seen. However, positive signs can be found in some interesting places, like artificial intelligence. AI is only as good as the data it’s trained on and a lot of that data is problematic. [Racial and other biases are easily found](). There are now AIs trained to remedy that. They include [Latimer.AI](), which provides answers reflecting the experiences of Black and brown people and [ChatBlackGPT,]() a chatbot also centered on these communities. Below is some of our coverage of diversity and inclusion in marketing. Constantine von HoffmanManaging Editor [Sprout-Social-6-17-24-MT-influencer-marketing-toolkit_2024_MarTech-Newsletter-300x250-1]() Diversity and inclusion in marketing [The war on DEI is hitting marketing and hurting business]() [dei3]() Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives? B2C marketing [American Black consumers: More diverse, demanding and reachable than ever]() [Black-woman-business]() The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Diversity and inclusion in marketing [Black History Month: The mistakes waiting to be made]() [Shutterstock_2396530887]() Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield. Customer experience [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [From Boomers to Zoomers: Discover the key marketing touchpoints for each generation]() [Live-webinar-RSVP-today]() Learn how successful brands approach personalization as a reciprocal exchange in which brands build stronger connections, drive business growth, and enrich the lives of your customers, no matter their age. Marketing artificial intelligence (AI) [How to fight bias in your AI models]() [AI-ChatGPT-data-bias]() How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities? [Optimizely-6-17-24-MT-Content-and-Beyond_Virtual-event_Promo_300x250-1]() Content marketing [Navigating shifting markets: New products and messaging and the power of storytelling]() [diverse-team]() The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell. MarTech intelligence reports [Stop marketing fires before they start]() [hof_1920x1080_d]() Is your team constantly putting out fires and struggling to keep projects on track? Get ahead of mishaps with our guide on marketing work management platforms. Diversity and inclusion in marketing [How marketing leaders can make diversity work within their teams]() [How-marketing-leaders-can-make-diversity-work-within-their-teams]() Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions. Online survey [Help lead the 2024 martech revolution]() [2024-replacement-survey-template]() How does your martech stack stack up? Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Google’s Display & Video 360 API gets two new updates]() - [Meta unveils AI chatbots and business messaging tools]() - [7 tips for conducting Google Ads audits]() - [SEO pros and cons of HubSpot vs. WordPress vs. Webflow]() - [Instacart expands shoppable ads to YouTube]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()