🎛️ AI is a game changer, but not generative AI

Plus, creatives, meet analysts [View in browser]() | [Share]() Jun 17, 2024 [Martech: Martech is Marketing]() The iPhone celebrates its 17th birthday this month. I can just about remember being given a Blackberry by my then employer, but I hardly ever used it. I’ve been traveling a lot the last few weeks and I’ve used my iPhone to check in for my flights, to hold my boarding passes and other tickets, to summon rideshares, to find my way around, to tap and pay, you name it. It seems completely normal to have a powerful computer in my pocket, but it took a few years to get there. I don’t think it will take anything like as long for generative AI to become completely commonplace. As I argue [in this piece](), we are very rapidly approaching the point at which any martech vendor of note will have an AI assistant plus other relevant genAI capabilities. GenAI then ceases to be a differentiator. GenAI will soon seem as commonplace as email. Does that mean AI isn’t a game changer? No, it just means we don’t yet know which games it is going to change and how. Kim DavisEditor at large [Sprout-Social-6-17-24-MT-influencer-marketing-toolkit_2024_MarTech-Newsletter-300x250-1]() Marketing management [How to bridge the gap between creative marketers and marketing analysts]() [How-to-bridge-the-gap-between-creative-marketers-and-marketing-analysts]() Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Email marketing [4 tips to build customer loyalty with email]() [4-tips-to-build-customer-loyalty-with-email]() Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Marketing artificial intelligence (AI) [AI is a game changer, but not generative AI]() [toy_robots_this_vs_that-ss_1920]() Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld. Marketing technology [Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss]() [sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png]() We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024. MarTech webinar [How brands are turning personalization into a value exchange with customers]() [Live-webinar-RSVP-today]() Learn how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [Optimizely-6-17-24-MT-Content-and-Beyond_Virtual-event_Promo_300x250-1]() Marketing artificial intelligence (AI) [How to transform martech and multichannel marketing for the AI era]() [How-to-transform-martech-and-multichannel-marketing-for-the-AI-era]() Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Digital advertising [Oracle says goodbye to the adtech business]() [oracle-logo]() Declining revenue and the company's focus on the cloud and AI ultimately doomed its adtech investments. Online survey [Calling all martech stack managers]() [2024-replacement-survey-template]() Are you happy with your current martech stack? Take our quick survey to help the marketing community learn more about how businesses manage and maintain their stacks. [Begin survey]() From Search Engine Land - [Google Ads phasing out card payments]() - [Google streamlines product listings via website crawl]() - [Pinterest launches AI ad tools]() - [The latest jobs in search marketing]() - [Head of Google Search: AI mistakes won’t prevent progress]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()