🎛️ Apple picks an interesting time to go all in on AI

No amount of demand gen will overcome a lack of brand marketing [View in browser]() | [Share]() Jun 13, 2024 [Martech: Martech is Marketing]() Apple has had a lot of success by going the “think different” route. This week it announced it is adding a suite of GenAI products to all its versions of iOS. Is this a “different” too far? While some consumers are curious about AI, few have shown much interest in using it. Also, this comes when businesses are cutting back on AI implementations because of the cost and high failure rate. We take a deep dive into [both of those here](). While I have your attention, could I ask you for a small favor? Would you mind taking our [MarTech Replacement Survey]()? It’s very short and would help us a lot. Constantine von HoffmanManaging Editor [Wunderkind-NewsletterBanner_300x250]() Marketing artificial intelligence (AI) [What Pega GenAI tools might mean for marketers]() [IMG_0361]() New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega's long standing investment in statistical and predictive AI decisioning. Marketing artificial intelligence (AI) [Apple doubles down on AI despite signs of an industry slowdown]() [email-waste-kath-pay]() The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures. Performance marketing [7 value-added assets to engage and upsell customers]() [7-value-added-assets-to-engage-and-upsell-customers]() Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells. Marketing technology [Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss]() [sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png]() We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024. Customer loyalty [2024 State of Loyalty Report]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. B2B marketing [Even great demand gen can’t overcome a lack of brand marketing]() [Even-great-demand-gen-cant-overcome-a-lack-of-brand-marketing]() Demand generation alone can't drive sustainable growth. Here's why brand marketing is key for creating demand and activating buyers. [Emarsys_PTTM_Festival_24_VM_newsletter_EN_desktop_300x250px_01]() Marketing operations (MOps) [Implementing AI into MOps, from campaign launch to refinement and optimization]() [ai-for-mops]() AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. Performance marketing [100+ questions you must ask when developing a website]() [meeting]() If you're building or redesigning a website today, the customer experience is paramount. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! [Begin survey]() From Search Engine Land - [Google’s auto-pause for idle keywords: overreach or overdue?]() - [10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced]() - [How to use Performance Max for any type of business]() - [Beware of anti-SEO studies that misguide your marketing strategy]() - [The path to personalization: A roadmap for marketers]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()