🎛️ Marketers, it's time to walk the walk on responsible media

Plus, Adobe AI Assistant now generally available [View in browser]() | [Share]() Jun 10, 2024 [Martech: Martech is Marketing]() I was in a video conference with some martech veterans last week and at the first mention of AI one of them said “Aren’t we all sick of it?” That’s actually not an uncommon reaction, I find. But the situation is complex, isn’t it? Generative AI can’t be ignored; there are many other kinds of AI of course, but most people have been ignoring those for years. But the endless press releases about genAI in the martech space can get a little wearying. No doubt, many vendors are introducing sophisticated genAI capabilities into their solutions ([see Adobe]()). But in a world where anyone can access something like ChatGPT, doing some low-level integration with genAI and then issuing a press release about it is hardly a challenge. Us journalists? Oh, we’re looking at AI pretty much round-the-clock. I just accepted an invitation to an after-work shindig related to customer-first AI strategies. At least I’m not dreaming about it. Yet. Kim DavisEditor at large [Emarsys_PTTM_Festival_24_VM_newsletter_EN_desktop_300x250px_01]() Digital advertising [Marketers, it’s time to walk the walk on responsible media]() [Marketers-its-time-to-walk-the-walk-on-responsible-media]() Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability. Marketing artificial intelligence (AI) [Adobe AI Assistant now generally available]() [Adobe-summit-1920]() The Experience Platform AI Assistant previewed at Adobe Summit earlier this year gives users easier ways to conduct analysis. Marketing artificial intelligence (AI) [Google launches marketer resource center and AI recommendation tool]() [google-gears-brain1-ss-1920]() The tech giant is running a "Summer of AI Essentials" campaign to educate marketers on using AI for advertising. Marketing technology [Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss]() [sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png]() We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024. MarTech webinar [The path to personalization: A roadmap for marketers]() [Live-webinar-Reserve-your-spot]() With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers? Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [Wunderkind-NewsletterBanner_300x250]() Marketing technology [Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Take a few minutes to tell us how your martech stack changed in the past year. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Salesforce [Salesforce piles on the Einstein Copilots]() [salesforce-building-ss-1920]() Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections. Online survey [Help lead the 2024 martech revolution]() [2024-replacement-survey-template]() How does your martech stack stack up? Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Google launches Accelerate with Google resource hub for advertisers]() - [AI-generated content: The dangers of overreliance]() - [How to protect deep work time and retain focus as an SEO]() - [Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains]() - [Google Ads launches Brand Recommendations powered by AI]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()