🎛️ How to safeguard your brand during a digital transformation

LinkedIn expands video ads, AI tools for B2B marketers [View in browser]() | [Share]() Jun 06, 2024 [Martech: Martech is Marketing]() Is your martech stack keeping pace in today’s ever-evolving landscape? Help us shape the future! Take our quick, annual survey and share what marketing tools you’ve replaced in the past year. Your insights will be featured in our industry report, giving you a sneak peek at the latest trends in B2B marketing technology. It only takes 3 minutes — [click here]() now! Also: Marketing automation. Fancy new CRM tools. While digital transformation is exciting, it can also be risky for your brand. Learn how to stay ahead of the curve and protect your brand identity by reading [RJ Licata’s article](). Constantine von HoffmanManaging Editor [Deloitte-Adobe-GENAI-300x250-1]() Digital transformation [How to safeguard your brand during a digital transformation]() [How-to-safeguard-your-brand-during-a-digital-transformation]() Digital transformation shouldn't sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. Marketing technology [Unleashing AI in martech: A guide to cross-functional collaboration]() [Unleashing-AI-in-martech-A-guide-to-cross-functional-collaboration]() Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. B2B marketing [LinkedIn expands video ads, AI tools for B2B marketers]() [linkedin-app-mobile-ss-1920-1]() Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. Customer experience [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [Building customer trust and loyalty]() [Live-webinar-RSVP-today]() Discover the key to fostering long-lasting relationships with your customers. Join this webinar and learn how to navigate the complexities of the privacy landscape while creating a seamless, trust-inspiring customer experience. Marketing privacy [IAB Tech Lab releases Data Deletion Request Framework]() [iab-tech-lab-logo1-1920_fld4rd]() The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada. [AtData-MT-Newsletter-Ad-2024-06]() HubSpot [HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more]() [HubSpots-July-releases-The-managers-guide]() Streamline approval processes, personalize navigation and improve goal tracking with May's updates. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Customer experience [How to protect customer trust when using AI]() [securing-data-ali-schwanke]() With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it? Online survey [Calling all martech stack managers]() [2024-replacement-survey-template]() Are you happy with your current martech stack? Take our quick survey to help the marketing community learn more about how businesses manage and maintain their stacks. [Begin survey]() From Search Engine Land - [Google sued by publishers over alleged pirate textbook promotion]() - [Google Ads inviting some advertisers to join Advisors Community]() - [Google must face $17 billion UK ad tech lawsuit]() - [OpenAI’s growing list of partnerships]() - [Survey: 54% of people look through more search results vs. 5 years ago]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()