🎛️ What AI means for marketing agencies

Plus, why local, fine-tuned models are the near future of the AI workflow [View in browser]() | [Share]() Jun 03, 2024 [Martech: Martech is Marketing]() I was in a conversation at a marketing tech conference recently and the topic of marketing agencies came up. If AI can generate creative content, identify audience segments and plan and execute campaigns, what are marketing agencies for? That’s very much the question Jim Ewel raises in [this piece]() and his answer is not entirely pessimistic. One thing I’d add to Jim’s commentary is that the big holding companies (Dentsu, Publicis, WPP and the rest) saw this challenge coming. Their response has been to funnel significant investments into AI technology that can be deployed across their many operating agencies. That should give the agencies a head start in doing AI at least as well as their clients. The question, as Jim points out, remains whether smaller, independent agencies can keep up. Also, please help out by spending a few minutes with the [MarTech Replacement Survey]() this week. Kim DavisEditor at large [AtData-MT-Newsletter-Ad-2024-06]() Marketing management [AI is a threat to some marketing agencies, an opportunity for others]() [Are-marketing-agencies-headed-for-extinction]() Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world. Marketing artificial intelligence (AI) [Why local, fine-tuned models are the near future of the AI workflow]() [Why-local-fine-tuned-models-are-the-near-future-of-the-AI-workflow]() Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements. Marketing technology [B2B customer acquisition strategies are evolving]() [Where-B2B-brands-win-and-lose-customer-retention]() B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact. Customer experience [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [Cut through inbox clutter with personalized, high-impact email]() [Live-webinar-Save-your-seat-now]() As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. Google Analytics 4 (GA4) [How to create and configure custom dimensions in GA4]() Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager. [Deloitte-Adobe-GENAI-300x250-1]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing technology [Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Take a few minutes to tell us how your martech stack changed in the past year. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [See everything you get]() From Search Engine Land - [LinkedIn shrinks link previews for organic posts]() - [Google to honor new privacy laws and user opt-outs]() - [The latest jobs in search marketing]() - [Google News and Discover not loading for many searchers]() - [Lead gen vs. ecommerce: How to tailor your PPC strategies for success]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()