🎛️ Waiting on Apple for next-level mobile marketing

Plus, this week’s AI roundup [View in browser]() | [Share]() May 31, 2024 [Martech: Martech is Marketing]() Privacy continues to be a big part of the conversation with any communication between brands and their customers. What brings the temperature down is value, specifically the value of a smooth, rewarding customer experience. That’s why there’s good reason to believe that rich messaging, or RCS, will become more relevant to U.S. marketers in the coming months — especially because Apple indicated it will include the format in this fall’s iOS update. Today, [we run through all the details on RCS]() so mobile marketers will have a game plan ready. Also, today, managing editor Constantine von Hoffman [provides this week’s roundup]() of new AI-powered releases, and shares findings from a study of genAI usage and awareness. Chris WoodEditor [ema_thirddoormedia_PTTM_Festival_24_VM_newsletter_EN_desktop_300x250px_01]() Mobile marketing [Why RCS mobile marketing is set to go big in the U.S.]() [identity-and-attribution-for-mobile-users]() U.S. marketers could be adding a more immersive messaging experience to their playbook with Apple’s new iOS this fall. Marketing technology [Maximizing martech’s impact: Insights from The CMO Survey]() [Maximizing-martechs-impact-Insights-from-the-CMO-Survey]() The report uncovers misalignments in how companies approach martech spending, implementation and integration. Marketing artificial intelligence (AI) [AI-powered martech news and releases: May 30]() [robot-news]() The huge amount of media attention given to AI hasn't created much interest in the general public, according to a new study. Marketing technology [Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss]() [sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png]() We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024. MarTech webinar [Cut through inbox clutter with personalized, high-impact email]() [Live-webinar-Save-your-seat-now]() As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. Email marketing [Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?]() [Email-deliverability-vs.-email-warmup]() Explore the difference between email warmup and deliverability tools to see which can ensure up to 100% inbox placement in your scenario. [sela24_300x250_eb-1]() Customer relationship management (CRM) [Postie launches CRM Optimization for direct mail]() [direct-mail]() Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data? MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. B2B marketing [The B2B case for retention marketing: 7 key tactics]() [customer-retention-ruth-stevens]() Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-800x419]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [How SEO moves forward with the Google Content Warehouse API leak]() - [Google adds opt-in for Video Enhancements for ads]() - [Unpacking Google’s massive search documentation leak]() - [Google Search Console link report may be broken today]() - [6 guiding principles to leverage AI for SEO content production]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()