🎛️ Salesforce introduces new Einstein Copilots

Plus, a marketer’s guide to better data quality [View in browser]() | [Share]() May 23, 2024 [Martech: Martech is Marketing]() Marketers may soon be able to use AI to execute complex tasks like creating personalized customer journeys. They’ll make high-level decisions and use natural language commands to prompt the AI-powered system to take care of the rest. That’s the vision with Salesforce’s Einstein Copilots, and Editor at Large Kim Davis is on the ground in Chicago with [all the latest about Salesforce’s roadmap to the AI enterprise](). New marketing and merchant Copilots will be connected to Data Cloud. That’s important because regardless of what ecosystem your organization uses, your data has to be tip-top. Also today, editorial director Mike Pastore [provides a handy walk-through]() of what better data quality actually means and how to get there to ensure better marketing outcomes. Chris WoodEditor [MNTN-5.20.24-MarTech-Newsletter-300x250-Banner]() Salesforce [Salesforce piles on the Einstein Copilots]() [salesforce-building-ss-1920]() Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections. Marketing operations (MOps) [What does ‘better data quality’ mean for marketers? And how do we get there?]() [quality-data]() A step-by-step guide to improving the quality of your marketing data and keeping it there. Marketing artificial intelligence (AI) [Adobe unveils Adobe Express for Enterprise]() [Adobe-logo-on-white-background]() Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom. Identity resolution [Hershey’s recipe for advertising success: Unified clean room measurement]() [Liveramp-20240514-1920x1080-1]() Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. Marketing operations (MOps) [Implementing AI into MOps, from campaign launch to refinement and optimization]() [ai-for-mops]() AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences. [sela24_300x250_expiringSEB]() Marketing artificial intelligence (AI) [Sarah Nagy on AI-powered search: Looking forward with AI]() [lk_fwd_ai_1920x1080_a-1]() The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing automation [The marketer’s guide to automating customer engagement]() [6-simple-automations-every-B2B-organization-needs-to-have]() How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-800x419]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Google Ads VP dodges questions on AI Search impact to publishers]() - [Google is testing special snippet treatment for Reddit search results]() - [SEO job listings down 37% in Q1 – bad omen or blip?]() - [6 ways to use generative AI for your marketing]() - [The myth of manufacturing author E-E-A-T]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()