🎛️ It's time to grow your martech maturity

Plus, what to make of the martech long tail [View in browser]() | [Share]() May 08, 2024 [Martech: Martech is Marketing]() It’s not your imagination, the martech landscape keeps getting bigger. Yesterday, Scott Brinker and Frans Riemersma rolled out their latest “State of Martech” map, and today [Frans Riemersma offers three overarching ways]() to tackle it at your organization. The latest number of applications — 14,106 solutions — is daunting. But Editor at Large Kim Davis [offers some great perspective on the long tail in martech](), including the hordes of new genAI tools and legacy point solutions. Also, be sure to check out [the latest MarTech podcast](), featuring IAB’s Angelina Eng in discussion about third-party cookies and identity with Diverge Digital Media’s Ken Zachmann. It was recorded live at The MarTech Conference. Chris WoodEditor [AtData-20240507-MarTech-Newsletter-Ad]() Marketing technology [14,106 martech tools reveal 3 trends you should master]() [14106-martech-tools-reveal-3-trends-you-should-master]() What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Marketing technology [Martech’s long tail: Countless tiny atoms]() [The-innovators-dilemma-How-to-future-proof-your-martech-stack]() The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models. Marketing management [How to effectively delegate tasks and manage projects]() [How-to-effectively-delegate-tasks-and-manage-projects]() Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more. Customer data platform (CDP) [4 ways new Data Cloud features help you personalize ads]() [Salesforce-2-1920x1080-1]() These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. MarTech webinar [Retail Trends Masterclass: Consumer Behavior is Changing, Is Your Marketing?]() [Webinar_Tomorrow]() The retail landscape is in flux. Buyer journeys are evolving and spending habits are shifting. Learn how the savviest marketers are accounting for these changes. The MarTech.org podcast [Understanding customer identity without third-party cookies]() [MarTech-Podcast-Cover]() Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies [SproutSocial-influencer-marketing-digital-event_2024_martech-newsletter-placement]() Marketing technology [The sticky problem of martech integration]() [martech-integration-mike-maynard]() Martech innovations have created hundreds of little islands of strategy, tactics and data. Ecommerce [5 mistakes to avoid when adding new ecommerce channels]() [5-Mistakes-to-Avoid]() Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources. Marketing technology [What to do when your martech tools aren’t delivering results]() [What-to-do-when-your-martech-tools-arent-delivering-results]() Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [See everything you get]() From Search Engine Land - [Report: 64% of technical SEOs believe AI isn’t a job security threat]() - [Unpacking Google’s 2024 E-E-A-T Knowledge Graph update]() - [Google hides search results count under tools section]() - [How an ecommerce site increased commercial monthly organic traffic from 37K to 210K]() - [Google begins enforcement of site reputation abuse policy with portions of sites being delisted]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()